eCommerce websites are bringing the experience of the fitting room into consumers’ homes through try-before-you-buy experiences. Try.com allows consumers to pick out items to try through multiple retailers’ websites or mobile apps. Ankush Sehgal, Co-founder and CEO, explains how the concept works — and how it could reduce friction at checkout.  Read More...

Online retailers are trying on a new payment option for size: Overstock.com and Sears have brought lease-to-own options to their eCommerce websites. The modern offerings, which are meant to complement existing payment options, come with modern features like online estimator tools. How does lease-to-own fit into these retailers’ overall payment strategies?  Read More...

Some digital innovations are obvious improvements — easy shipping, omnichannel retail connections, faster payments, more transparency. Some innovations may take more time for consumers to warm up to — say, automation. For others, it remains an open question as to whether customers will ever be ready for them. Read More...