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Nike’s New Bandages for Kids Double as Comic Strips About Athletes Who Fall but Get Up Motivational storytelling from W+K Shanghai By Angela Natividad Remember those stickers the doctor would give you to make you feel "all better" about getting a shot? For Children's Day, Nike is kinda doing the same thing--via a Wieden + Kennedy Shanghai campaign called "Badge of Honor." Chinese parents wants their kids to play sports and have fun, but are naturally pretty worried they'll...
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Liberty Mutual Issues an RFP to Expand Its $400 Million Creative Advertising Business Review concerns insurance giant's B2C division By Patrick Coffee Liberty Mutual, one of America's largest insurance companies, has issued its first creative agency RFP in more than three years. The purpose of this move is to expand its marketing efforts in the United States by way of unspecified "new concepts." The review specifically concerns the company's personal insurance or business to consumer (B2C) unit....
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Domino’s Will Stream Ferris Bueller’s Day Off This Sunday on Facebook Live Nationwide movie night, with joie de vivre and cheap pizza By Gabriel Beltrone This Sunday is the 31st anniversary of the release of Ferris Bueller's Day Off, and Domino's is celebrating by inviting everyone in the U.S. to a nationwide movie night. In a partnership with Epix (and with help from agency CP+B), the pizza chain will stream the classic on Facebook, via the Domino's page, while offering...
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Nutella’s Unique Product Now Comes in 7 Million Unique Jars Ogilvy gets into artful algorithmic packaging By Tim Nudd Nutella, the hazelnut spread, has always been a fun brand (when it's not sending its biggest fan cease and desist letters). Now, via Italy, comes a fun stunt, in which the uniqueness of the product is reflected in the packaging. Ogilvy & Mather used a special algorithm--much as Diet Coke did last year, and Absolut...
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How R/GA Fit 1 Billion Colors Into This Ad for a Samsung Television It was filmed in Paris, the City of Light By Marty Swant How many colors can a person count? How many can a human eye even see? And perhaps more important, how many can the brain comprehend? A few dozen? Hundreds? A thousand? A million? A billion? And even if we as humans can't, what if we could? While working on a campaign for Samsung's new QLED...
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In a Surprise Move, Dos Equis Shifts Account to Droga5 Without a Review No word on the fate of 'The Most Interesting Man in the World' By Erik Oster Heineken USA has moved creative duties on its Dos Equis brand from Havas Worldwide to Droga5 without a review. The fate of "The Most Interesting Man in the World," the character that Havas (then known as Euro RSCG) created for the brand in 2006, remains unclear. Droga5's first work will not debut until next year....
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See the Hilarious Viral Volkswagen Ad That the Automaker Was Very Nervous to Run Is comedy appropriate after the emissions scandal? By Tim Nudd Among the film entries doing well at this spring's ad award shows is this stupidly hilarious Volkswagen Tiguan ad from Germany, in which a guy tries to reverse his horse trailer into a parking spot--very poorly, much to the raucous amusement of the horses watching nearby. The spot, by Grabarz & Partner in Hamburg, picked...
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