Everyone has a price.

Manage newsletters

View in browser

With Roger Sollenberger, Political Reporter

Pay Dirt is a weekly foray into the pigpen of political funding. Subscribehere to get it in your inbox every Thursday.

 

This week’s Big Dig . . . Inside Nikki Haley’s ‘Shark Tank’ Super PAC Spending Strategy

Weeks after the Republican presidential primary became a two-person race between Donald Trump and Nikki Haley, the outside spending groups fueling the contest disclosed their financial health—and showed tens of millions of dollars going up in smoke.

 

Those filings reveal that, while Trump still dominates the polls, his political machine is a cash incinerator, burning tens of millions of dollars in donor money, chiefly to subsidize his increasingly costly personal legal bills. Still, the operation supporting Trump’s much-hyped former rival, Florida Gov. Ron DeSantis, fared worse by most measures, even without the additional self-imposed, self-serving burden of legal costs. DeSantis’ operation churned through more than $160 million only to see him quit after receiving about 23,000 votes in Iowa. 


Haley’s operation, however, more closely exhibited the cost-efficiency and restraint that fiscal conservatives have long demanded of their elected leaders—something the candidate herself has preached on the trail while calling out the perceived policy excesses of her top rivals.

Moneyball

 

While Trump’s “Save America” leadership PAC has dominated recent headlines with its $50 million in legal expenses last year—$5 million more than his campaign spent over the same period—the candidates’ super PAC spending hasn’t been as widely covered.

 

A review of those groups—which operate at arm’s-length from the candidate and can raise unlimited amounts of money from individuals and corporations—shows that Trump’s legal expenses have created a ripple effect, hamstringing what’s supposed to be the most powerful fundraising tool in politics.

 

And the pro-Haley group was the only one that spent the majority of its money actually executing its mission.

 

According to Federal Election Commission data covering through the end of last year, the pro-Haley “SFA Fund, Inc” has put about 95 percent of expenses towards efforts to reach voters. (This type of spending, called “independent expenditures,” is what super PACs are built for. It covers TV and radio ads, digital buys, direct mail, text message blasts, and the like.) 

 

SFA’s most recent filings reveal that it raised a nice $69 million last year, and it just about emptied its clip—spending around $65 million, with nearly $62 million of that amount going to independent expenditures.

 

By comparison, Trumpworld’s “MAGA Inc” super PAC put 47 percent of its total outlays last year towards independent expenditures. That total—$43.8 million—was almost the same amount as the $42.5 million that MAGA Inc had to refund another Trump PAC in order to cover the billionaire’s ever-ballooning legal fees. The third super PAC of the bunch, the DeSantis-aligned “Never Back Down”—subject of numerous reports about exorbitant consultant expenses and infighting—miraculously only applied 28 percent of its spending toward independent expenditures.

 

The Haley’s PAC’s relatively prudent spending means she’s in a better position to go deeper into the GOP primary, potentially giving Trump a run for his money further into the calendar—if she can just start getting voter support and picking up delegates.

 

Great white hype

 

Her super PAC’s thrifty ways, however, could attract even more high-dollar donors.

 

Longtime Republican strategist Matt Gorman—who was a top Tim Scott staffer earlier this cycle—told The Daily Beast that super PAC donors care deeply about how their money is managed. Pitching them, he said, is like “a political version of ‘Shark Tank.’”

 

“It’s no secret that super PAC donors are very successful businessmen and women. These are people who didn’t get to where they are now by being foolish with money, and they know what to look for,” Gorman said. “They ask probing and tough questions, and performance is key—you need to provide them with a certain set of metrics when it comes to overhead, spending, investing.”

 

SFA hopes its efficient track record will reassure major donors their funds won’t be wasted—funds the PAC needs to sustain potentially months of asymmetrical political battle ahead.

 

Asked for comment, SFA spokesperson Preya Samsundar tied MAGA Inc’s spending to Trump’s broader legal—and therefore political—liabilities, calling it “proof he’s only concerned about himself and his legal bills, and why he will lose to Joe Biden for the second time in a row.”

 

IOU

 

There’s one reason MAGA Inc’s efficiency appears so low—it has a built-in debt to Trump for his legal costs.

 

The debt comes in the form of a whopping $60 million refund that the former president demanded from MAGA Inc shortly after his first indictment last spring. Trump was recalling every last dime of the seed money that his “Save America” leadership PAC had planted in MAGA Inc just ahead of his candidacy announcement. Absent that refund, Save America would have gone bust months ago from his legal costs alone. (Legal experts allege that the initial Save America donations were illegal to begin with.)

 

MAGA Inc chose to parcel out the refund in $5 million monthly installments, returning $42.5 million by year’s end. This means that, at the start of 2024, MAGA Inc carried an off-the-books debt to Trump of $17.5 million—a commitment that canceled out roughly three of every four dollars the super PAC had in the bank, leaving it with about $6.5 million to call its own.

 

Additionally, without that $60 million from Save America in late 2022, MAGA Inc would have had a negative cash balance—about -$6 million—at the beginning of last year. Instead, it kicked off 2023 with about $54 million.

 

After apple-picking

 

In response to a comment request, MAGA Inc spokesperson Alex Pfeiffer provided a statement dismissing the legal refund issue as an “apples to oranges” comparison to true spending. He instead highlighted his group’s return-on-investment with voters.

 

“MAGA Inc has been the most efficient Super PAC in terms of investing by leaps and bounds, and any honest review of the data will show that,” Pfeiffer said.

 

FEC data shows that SFA Fund dramatically outspent MAGA Inc in both Iowa (about $41.6 million to $17 million) and New Hampshire (roughly $29.6 million to $13 million). The cost per vote shows an even wider discrepancy, with SFA putting up nearly $1,950 per vote won in Iowa to MAGA Inc’s $210 per vote—a difference of nearly 10-to-1. In New Hampshire, where Haley performed better, the breakdown comes out to about $211 per Haley vote, versus $74 per Trump vote.

 

Haley has recently begun to seize on Trump’s spiraling legal expenses to score points on both policy and character. It’s an indirect way to remind voters of Trump’s serious legal troubles—avoiding the all-in MAGA binary choice that sealed Chris Christie’s fate—while also providing a real-time demonstration of the Trump administration’s “reckless spending” that Haley has consistently slammed on the campaign trail.

 

Still, the looming cost of an extended primary has rattled the GOP. On Wednesday, The Guardian reported that top brass at the Republican National Committee—which has been staving off its own financial collapse amid historically low fundraising—want Haley to drop out of the race, so the national party can legally join fundraising forces with Trump.

 

The last time they teamed up, it ended with the RNC paying some of Trump’s legal bills.

 

Read the full article here.

 

Advertisement

 

From Roger’s Notebook...

Laundry day. The RNC—which has been putting pressure on Haley to drop out, citing fundraising concerns—has started revving up its national fundraising “washing machine,” with or without Trump as the nominee.

 

Last week, the RNC created a generic presidential fundraising vehicle called “The Presidential Republican Nominee Fund 2024,” which this week joined the “2024 RNC Joint Victory” flotilla of dozens of state party committees.

 

That machine could go a good way towards bailing out a cash-strapped GOP, at least temporarily, though the party would clearly prefer to slap Trump’s name and image on its fundraising solicitations. Until he wins outright or Haley drops, however, that option is legally off the table.

 

However, that machine is also starting to look a little worse for the wear.

 

This national joint fundraising setup is critical because it exploits a 2014 fundraising loophole that legal experts have likened to little more than legalized money laundering—opening a channel for massive amounts of megadonor cash to wash through national parties, campaigns, and state-level committees, evading individual donation limits.

 

But the last time the RNC teamed up with the Trump campaign on this project—“Trump Victory” in 2020—a number of state Republican committees appeared to have no idea that massive amounts of money had passed through their accounts on its way back to the RNC. Those state parties failed to disclose major transfers—sometimes millions of dollars—in violation of reporting requirements, and could not explain the discrepancies. At the time, I reported that a small Beltway bank popular with GOP committees was in the crosshairs, but it’s unknown whether or how the GOP ever resolved the issue internally.

 

Today, a number of the state parties left in the dark in 2020 are now missing from the RNC’s new 2024 “Joint Victory” committee. That list includes the currently divided Michigan GOP, as well as parties in Colorado, Hawaii, Arkansas, and Wyoming—which was fined $52,000 for bunging up the washing machine during Trump’s first campaign. (WyoFile reported in 2021 that the party’s treasurer accused the state chair and the RNC of going behind his back in an “obvious ‘end run’ to by-pass individual state laws.”)

 

ChatGOP. The investigation into deepfaked AI robocalls purporting to come from Joe Biden is on, with the first focus on a Texas company. 

 

It’s the first of what will likely be many similar enforcement efforts to come, as bad actors seek to manipulate the 2024 elections with artificial intelligence—a battle between regulators and operatives that’s shaping up into an “arms race forever,” Politico reported on Wednesday.

 

The robocalls, mimicking Biden’s voice, instructed New Hampshire voters, falsely, to not show up to vote in the primary last month. In response, the Federal Communications Commission sent a cease-and-desist this week to Texas firm Lingo Telecom, which carried the robocalls. In a separate cease-and-desist, the FCC and the New Hampshire Attorney General targeted a second Texas company allegedly involved with the calls—called Life Corporation—accusing the entity of breaking state voter suppression laws. (Lingo suspended its service to Life after learning of the probe, Politico reported, and has pledged to cooperate with law enforcement.)

 

While a handful of states have enacted laws regulating AI in elections, nothing has happened at the federal level, even as the calendar has flipped over into 2024. Last month, FEC Chair Sean Cooksey said that his agency will take up rulemaking by the early summer, but it’s unclear whether the FEC—which regulates political fundraising and spending—can even exercise jurisdiction over AI.

 

Congress has also not acted, and no robust, practical measures have been proposed to regulate the application of the technology while simultaneously protecting political speech under the Constitution.

 

Speaking of nightmares… Friend of the Dirt Tom Moore—former legal counsel to FEC commissioner Ellen Weintraub, now senior fellow with the Center for American Progress—seized the DeSantis flameout to float a nightmare scenario he’d first brought to my attention about a year ago. (Nightmare, of course, being relative—a campaign finance nightmare.)

 

Moore presented the scenario in a Talking Points Memo op-ed late last month. The gist of it is that while DeSantis’ shady relationship with his aligned super PAC drew ample criticism, the real concern is the possibilities that this new relationship raised in the future, if taken to an extreme. That could theoretically include an unregistered candidate backed by an entirely anonymous outside spending group, with essentially no limits on its fundraising.

 

First step is a candidate who doesn’t have to register—which is actually fairly straightforward.

 

“And as long as the person running for office doesn’t lift a finger in the fundraising department—and spends less than $5,000 in gas money—they’re not a candidate under federal law and they don’t have to register with the Federal Election Commission,” Moore pointed out. “Instead, the independent group can raise and spend unlimited amounts to get that person elected.”

 

The true nightmare kicks in, Moore wrote, when this hypothetical group doesn’t meet the statutory definition of a super PAC.

 

“To the FEC, ‘super PAC’ is slang for an independent expenditure-only political committee,” Moore wrote, noting that an “independent expenditure” is defined as advocating for the election or defeat of a “clearly identified candidate.”

But if the office-seeker is not technically a candidate, then none of the money this hypothetical group spends on their behalf qualifies as an expenditure—meaning they wouldn’t have to report any of it.

 

“That’s terrifying,” Moore pointed out.

 

You’re a real sicko, Tom. Thanks for putting this idea in someone’s head.

 

Roe v. Everybody. In the aftermath of the DeSantis collapse, House Speaker Mike Johnson’s political team fired its top fundraising vendor, a company owned by DeSantis super PAC strategist and GOP consultant extraordinaire Jeff Roe, Politico’s Dan Lippman reported on Wednesday.

 

The firm—Fundraising Inc.; one of the biggest donor consultancies—wasn’t given a reason for the shakeup, which came “a few weeks after Johnson became speaker,” Politico reported. Last month, Lippman reported that Trump had told Republicans to cut their ties with Roe, in “an act of political retribution” for his work with DeSantis.

 

Johnson’s team told Politico that they’re still retaining another Axiom consultant, Jason Hebert, but the report noted that the Washington Post had reported that Hebert is expected to begin billing that work through a separate, unaffiliated company.

 

Do the right thing. Madison Square Garden has launched a new federal corporate PAC, according to an FEC filing on Wednesday. The fabled Manhattan arena has engaged in relatively small-dollar federal lobbying over the years, but it hasn’t had a PAC until now.

 

The reasons aren’t immediately clear, but MSG is seen as the biggest obstacle to long-overdue renovations to New York’s Penn Station, which the 20,000-seat venue sits directly on top of—and into which are thrust its massive support columns. In September, the city granted MSG a five-year operating permit—its initial permit was for 50 years—in an effort to force the arena to the negotiating table about a potential relocation elsewhere in Manhattan.

 

MSG, which as of August had spent half a million dollars lobbying for a longer permit, blasted the decision as “a grave disservice to New Yorkers” and a “shortsighted move that will further contribute to the erosion of the City.”

 

The Garden, however, is up against some powerful opposition. The Penn Station renovation project has been a top priority for many New York officials, including Democratic Gov. Kathy Hochul. Most of the reporting on the negotiations has hinged on local and state officials, and now MSG might be trying to go over their heads.

 

More From The Beast’s Politics Desk

House Speaker Mike Johnson’s leadership chops have taken a beating this week, and Reese Gorman has an inside scoop on yet another failed deal. Johnson, it turns out, promised to endorse Rep. Matt Rosendale (R-MT) for a Senate bid in exchange for Rosendale’s vote on the (failed) Israel support package—and then Johnson welched on it. Check out the full story here.

 

As Trump faces a looming court judgment that could levy hundreds of millions of dollars in penalties for decades of bank fraud, two little-known New York laws might collide with the ruling to make a cash crunch imminent—and send Trump on an existential scramble for funds. Jose Pagliery unpacks it all for you here.


Walt Nauta, the valet at the center of the Mar-a-Lago documents case, was only hired by Trump after the Navy pulled him from the White House amid sexual misconduct allegations from multiple women. I spent months chasing this potentially game-changing story, and it all came together last week—read it here.

 

We'll be back next week with more Pay Dirt.  Have a tip? Send us a note and subscribe here.

 
Daily Beast
FacebookTwitterInstagram
© 2024 The Daily Beast Company LLC I 555 W. 18th Street, New York NY, 10011

Privacy Policy

If you are on a mobile device or cannot view the images in this message, click here to view this email in your browser. To ensure delivery of these emails, please add emails@thedailybeast.com to your address book. If you no longer wish to receive these emails, or think you have received this message in error, you can safely unsubscribe.
https://elink.thedailybeast.com/oc/5581f8dc927219fa268b5594key2u.brz/a60e7568