The jury is still out on whether Apple News+ can be a panacea for what plagues magazine publishers when it comes to driving up subscriptions, increasing audiences and generating revenues.
| As ad dollars increasingly pour into streaming video, fraudsters are wasting no time in attempting to illicitly siphon off their share of the spoils. Read more below. Bad actors are up to their old tricks in a new space, but are also taking advantage of technicalities unique to OTT. Now profitable, The Try Guys are looking to triple the company's branded content revenue next year. With different kinds of marketers beginning to use affiliate networks and publishers getting smarter about the role they play in digital sales, more are starting to revisit well-worn digital metrics including view-through attribution. As the DTC mattress market has become overwhelmed with competition, Serta Simmons Bedding is looking to make clear each of its brand propositions, move away from mass-market advertising and use a more targeted strategy to stand out in a crowded market. Other things to know about The Digiday Media Buying Summit is your chance to connect with an influential group of media buying execs. Learn more about joining us from Feb. 25-27 in Palm Springs, Calif. As premium TV-like supply becomes more readily available across the likes of NBCU, YouTube and OTT, there's a growing need to accurately forecast across audiences, and assign allocations within inventory pools. Sponsored by Xandr. | | |
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| Publishing in the Platform Era | | Nine months in, Apple News+ isn't wowing publishers | | The jury is still out on whether Apple News+ can be a panacea for what plagues magazine publishers when it comes to driving up subscriptions, increasing audiences and generating revenues. | | |
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howdy! howdy! | Sponsored by Hotwire | | How marketers can prepare for Gen Alpha | | The oldest members of Generation Alpha are still in elementary school, but they're already making a huge impact on consumer culture. Here's what marketers need to know about them as they grow up. | | |
howdy! | Sponsored by Xandr | | Yield analytics is the key to TV and digital forecasting | | As premium TV-like supply becomes more readily available across the likes of NBCU, YouTube and OTT, there's a growing need to accurately forecast across audiences, and assign allocations within inventory pools. | | |
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