No commuting, no problem: Podcasting ad revenue continues to grow

With commuting on hold and everybody Zooming all the time, podcast consumption has taken a bit of a hit as listeners look for new ways to fit shows into their daily routines. Last month, the analytics firm Chartable released research suggesting that podcast downloads were 10% lower on March 25 than they were on February […]

April 14, 2020

Podcast listening appears to have declined, and many direct-response advertisers have paused their spending on the format. Yet the podcast ad market looks well-positioned to weather the coronavirus storm. Read more below: For a long time, podcasting as a medium was hampered by its simplicity. In the coronavirus aftermath, those same traits are starting to look like strengths. Advertisements still need to be made. Digiday sat down with the co-head of production at Goodby, Silverstein & Partners to discuss how the agency’s process has changed with everybody stuck at home. On the latest edition of the Digiday podcast, MIT Technology Review CEO Elizabeth Bramson-Boudreau discusses her plans to be opportunistic during the pandemic Publishers including Hearst UK, The Atlantic and BuzzFeed have had to get creative to keep their branded content businesses afloat. Condé Nast announced that it will rely on a mixture of furloughs, pay cuts, layoffs and a deferral of several projects to get through the turbulence coronavirus has sent through its business. Other things to know about Today: We'll be joined by The Daily Beast CRO Mia Libby for a Digiday+ Talk on accelerating revenue diversification at 1 p.m. ET. Subscribe to Digiday+ for access to this exclusive discussion. Brands are rapidly transitioning to digital marketing strategies during the pandemic. In a new webinar, on May 7 at 12:00 p.m. EST, join experts at Celtra as they discuss tips for creating new workflow strategies and working within newly remote teams. Sponsored by Celtra. Top Stories Audio Anywhere No commuting, no problem: Podcasting ad revenue continues to grow With commuting on hold and everybody Zooming all the time, podcast consumption has taken a bit of a hit as listeners look for new ways to fit shows into their daily routines. Last month, the analytics firm Chartable released research suggesting that podcast downloads were 10% lower on March 25 than they were on February […] howdy! Future of Work 'Like being in film school': How Goodby Silverstein & Partners is still producing new ads Goodby Silverstein & Partners now relies heavily on its in-house production capabilities as well as it’s post-production division, Elevel, to be able to continue to make new ads. Sponsored by Resonate What media companies need to know about engaging with consumers in a time of crisis COVID-19 has dramatically disrupted media companies’ strategies for engaging with customers and driving ad sales. In a new webinar, learn how companies can use A.I. and consumer research stabilize business and then strategize for growth in a time of crisis. Advertisement howdy! How MIT Technology Review shifted its largest event to streaming About a third of the MIT Technology Review’s revenue comes from events, according to its CEO’s Elizabeth Bramson-Boudreau. That piece of the pie is obviously under threat as activity in the United States remains frozen by the coronavirus pandemic. “We had to make a call on our largest event, called EmTech Digital, entirely on AI — our highest-yielding event,” Bramson-Boudreau said. Sponsored by Marfeel A publisher’s guide to viewability, latency and ad placement Disruptive and flashy ads have the power to boost CPMs, but they can decimate engagement. In a new UX guide for publishers, learn best practices for delivering quality inventory without alienating users. howdy! Coronavirus Fallout With projects pushed off, publishers are adapting their branded content strategies Several branded content studios are claiming that despite the pandemic, they are still producing campaigns and even signing new business. They’ve needed to drastically shift their branded content operations and strategy in order to achieve this, however. Advertisement Sponsored by LiveRamp Publishers are removing paywalls for public health stories Increasingly, publishers have begun removing paywalls on articles related to public safety during the pandemic. In the longer term, it is a move that can help them earn audience loyalty. howdy! Coronavirus Fallout Condé Nast plans hundreds of layoffs Condé Nast expects a low single-digit percentage of the total workforce to be laid off, however that number could still be upwards of a couple hundred employees. howdy! Coronavirus Fallout 'Focus on singles and doubles': Publishers' revenue heads emphasize short term as coronavirus drags on Like James Harden careening into the paint, elbows and hips hunting for defenders to tag, publishers’ revenue leaders are doing whatever they can do to get points on the board. Some publications are dropping the minimum spend once required to buy ads on their sites, while others have begun introducing discounts on programs; others have […] All Latest Stories How MIT Technology Review shifted its largest event to streaming About a third of the MIT Technology Review's revenue comes from events, according to its CEO's Elizabeth Bramson-Boudreau. That piece of the pie is obviously under threat as activity in the United States remains frozen by the coronavirus pandemic. "We had to make a call on our largest event, called EmTech Digital, entirely on AI -- our highest-yielding event," Bramson-Boudreau said.

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