Special Newsletter
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29 May 25
News & Analysis on the Bakery and Snacks Industries
SPECIAL EDITION
No nasties, no nonsense: Clean label hits its stride
The clean label trend is no longer niche – its a driving force in the bakery and snacks space.

Today’s consumers want transparency and simplicity, pushing brands to ditch artificial additives, preservatives and colourings in favour of familiar, natural ingredients.

It’s a shift fuelled by growing demand for healthier, more sustainable products. As a result, clean label formulations are now central to both product development and marketing strategies across the industry.
SPONSORED MESSAGE
From nosh to nourishment
With the “snackification” of American diets, snack foods are accounting for more than a quarter of all food and beverage sales. Key trends are promising to fuel continued growth in the category.... Click here
Smart brands are cleaning up their clean labels
Clean label used to be the goal. Now it’s just the baseline and the smartest brands are going further, stripping out the fluff, tightening the science and telling a clearer story..Read more
Countdown to colour change: A food technologist’s guide to dye-free reformulation
The FDA’s call to phase out synthetic food dyes by the end of 2026 has kicked off a high-stakes scramble across the food industry. We caught up with IFT’s Renee Leber to find out what’s really at stake and what it will take to get reformulation right..Read more
PepsiCo digs deep into regenerative potato farming in LATAM
PepsiCo is digging into regenerative agriculture with fresh purpose, rolling out a pilot programme that puts low-carbon potato farming at the centre of its climate strategy in Latin America..Read more
Gut instinct: How science & superfoods are driving the gluten-free future
May marks Coeliac Awareness Month - a timely reminder that this often-overlooked autoimmune disease affects millions, many of whom remain undiagnosed. With new science revealing how the gut actively drives the reaction to gluten, what does this mean for the future of gluten-free?..Read more
Global reformulation snapshot: Who’s actually making bakery & snacks healthier
From soft sugar cuts to bold sodium slashes, the push to make baked goods and snacks better for us is heating up but progress depends on where you look..Read more
Why it’s time for producers to dig into regenerative agriculture
Regenerative agriculture is more than a trend: it’s a fundamental rethink of how we grow, source and sell food. As pressure mounts to deliver food that does more than just taste good, food producers have a pivotal role to play..Read more
The art of making snacks feel luxurious without the price tag
Consumers crave indulgence, but in today’s economy, they’re also watching their wallets. How can brands create snacks that feel premium without the premium price tag?..Read more
The war on ultra-processed foods: How producers can fight back
Ultra-processed foods (UPFs) are being blamed for everything from obesity to chronic disease. But is this just another case of oversimplified science leading to knee-jerk policies that could do more harm than good?..Read more
Related Products & Suppliers
SPONSORED MESSAGE
Drive consumer preference with clean labels
Create exceptional eating experiences with satisfying texture, cleaner labels and improved nutrition. Download our e-book to discover how to capture growing demand for clean labels and align with consumer preferences for cleaner, healthier options.... Click here
SPONSORED MESSAGE
From nosh to nourishment
With the “snackification” of American diets, snack foods are accounting for more than a quarter of all food and beverage sales. Key trends are promising to fuel continued growth in the category.... Click here
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