If you missed yesterday's webinar re: new young male demo, you can still register & view on-demand.
If you were busy catching up from the holiday (or lucky enough to be away on vacation), I have good news! Our "Connecting with the New Young Male Demo" webinar is available for download. Understanding how young men think is the key to engaging this all-important - and sometimes surprising - demo. You'll learn what millennial men talk about (media/entertainment tops the list), how to use them as "conversation catalysts," new categories that should be targeting them, and case studies of brands getting it right. We had terrific presentations from Adult Swim, Bleacher Report, Engagement Labs, and Newsy... download the webinar and see for yourself! Use discount code "Jul12_50off" for $50 off. If you have any questions or need assistance, don't hesitate to reach out. Happy Friday, Trish Pihonak Director of Operations CYNOPSIS | | From: Cynopsis Webinars Sent: Monday, July 9, 2018 1:47 PM Subject: Re: This Thursday: hear from Adult Swim, Engagement Labs, Bleacher Report & Newsy | Millennial and Gen Z men are an elusive group for networks and marketers – and they differ from prior generations in important ways. "Millennials and Gen Z are thirsty for culture," says Ed Romaine, chief brand officer for Bleacher Report. "They have many passion points and seek to engage and cultivate them in a seamless manner." During this Thursday's webinar (7/12), “Connecting with the New Young Male Demo,” our experts will share how to align your marketing efforts with millennial male interests, at a time when the definition of masculinity is undergoing a major shift. | | | | To gather more information + to register, visit our website. Need help registering? Contact Trish Pihonak, Director of Operations & Job Sales. |
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