“Nobody Cares About Your Music (As Much As You) An Honest Assessment of Music Promotion” plus 1 more

Nobody Cares About Your Music (As Much As You) An Honest Assessment of Music Promotion

Posted: 22 Apr 2021 07:30 PM PDT

A truthful assessment of music promotion. The reality is simple. Your success starts and ends with you. Because at the end of the day nobody cares about your music as much as you. So if you don’t make the effort, why would anyone else?

I don’t know about you, but I can’t move on social media for ads proclaiming they have cracked the Spotify algorithms. Buy the training course for guaranteed success they proclaim! You know the formula… Cue the overly enthusiastic salesman, gesticulating wildly down a camera before cutting to a small chart that appears to show extraordinary Spotify streaming growth. “I’ve cracked it, he claims, and you can too!” All you need is my heavily discounted course, book, webinar - Insert ridiculously high regular price (that nobody has ever paid) replaced with highly discounted, sale price, wow what value!

Sorry to break it to you, but they are all lying. Save your money. There are no guarantees in music, and no one person or one thing can guarantee successful music promotion. Sure he might have got lucky and his approach might have worked for him, but that doesn’t guarantee success for you and even more, damming 99% of you won’t hit a million streams on Spotify or play Glastonbury.

If that’s depressing, sorry, but it’s the truth. The good news? There are lots of things you can do to positively impact your music career and give yourself the greatest chance of success, and while the brilliant basics might not be sexy, they are the closest thing to a guarantee you have.

Music promotion. Lessons from a music blog

As a music blog, we get sent a lot of music. We see the best and the worst of music marketing and promotion. It’s no surprise the artists we choose to support share some similarities.

Conversely, there are lots of artists that never make it past the front door. Here are some important home truths

You have one chance to promote your music and you go and do this…

Towards effective music promotion

I recently watched a conversation on YouTube between Andrew Southworth and Jesse Cannon. It was set up as a two-sided debate about the best way to promote music. But it became abundantly clear a blended solution is the only way. There is no golden bullet solution and from my experience of the ‘Breaking The Band’ project you quickly realise bands don’t ever break because of one thing, success is about lots of baby steps that build continuous momentum.

Just using targeted Facebook ads (Andrew Southworth) is not enough, and equally a sole reliance on organic networking and relationship building (Jesse Cannon) will only get you so far. But get both working together and you might just get somewhere.

Facebook ads driving to a landing page and onto Spotify can deliver great results. But there are lots of individual elements that need to work together for these ads to succeed.

Creative:

Guess what? Music promotion isn’t just about music. Consumers engage with their eyes before their ears. 80% of consumers view Facebook and Instagram with the sound off, so don’t rely on your audio to drive ad clicks. Successful ads are visually engaging first.

Audience Targeting:

Unless you are reaching the right audience engagement you won’t find listeners, and few listeners will become fans. Targeting choices must be individual decisions taking into account your style of music. A pop artist can have success with broad targeting, but try the same approach with Death Metal and it will fail.

Read the rest of this article at https://www.rightchordmusic.co.uk/nobody-cares-music-promotion-rcm/

Further reading

Words Mark Knight

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What Does a Live Gig NFT Mean for the Music Industry? Viberate First to Test the Concept

Posted: 22 Apr 2021 07:25 PM PDT

Music research and analytics platform Viberate will be the first to test the concept of a“live performance NFT”, in partnership with digital asset marketplace Blockparty.

The upcoming “NFT drop” (the release and subsequent auction of non-fungible tokens) will start on April 29 and run for 24 hours and feature the work of world-renowned Techno DJ UMEK. Specifically, three exclusive remixes of UMEK’s 1999 hit track “Lanicor”, one livestream performance, and one live gig. The buyers of UMEK’s NFT will thus either purchase the rights to one of his original remixes, book him for an exclusive online event, or book him for a real-life live performance.

“We’re excited about NFTs and blockchain technology in general, as it really opens up new opportunities for artists and organizers to create transparent and secure bookings,” explains Vasja Veber, Viberate co-founder and UMEK’s manager. “The industry’s been in a sort of limbo this past year. As there are no live events, the artists try to make do by streaming their performances, but there’s no clear answer as to when and how things will return to normal – or even what ‘normal’ will mean by then. We hope to prove a concept with our NFT drop: any artist can make sure they’ll have a booking waiting for them once live gigs are back in the picture, and the terms of that booking are agreed upon in advance.”

If the concept proves to be successful, Viberate plans on providing their unique verification and token-minting services to hundreds of thousands of artists in their database.
So far, several music artists have explored the possibilities of NFTs in the form of collectible albums, VIP tickets, digital art and other concepts. The upcoming drop by Viberate, UMEK and Blockparty is the first ever to propose an entirely new way of booking artists, no matter whether they’re backed by major labels or working independently.

UMEK’s NFT drop will launch on Blockparty on Thursday, April 29, 2021, at 8:00 pm GMT+1 (3:00 pm EST).

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