NOBULL, a fast-growing footwear and apparel brand, brings their “never settle” community values to their marketing strategy.

The NOBULL team wanted to grow and nurture its cult-like following to scale community and increase customer engagement. But with limited product drops, shoppers were being connected to products that were no longer in stock or didn’t match shoppers with the gear they needed for their sport of choice.

So when their technology wasn’t keeping up with their limited drop business model, they looked for a new solution that could keep them one step ahead.

“We needed a solution that would accurately pull in product recommendations based on inventory and shopper interests...Bluecore was the only solution that offered that capability.”

— Joy Huang, Director of Loyalty and Retention Marketing | NOBULL

NOBULL turned to Bluecore to expand, automate and scale their cross-channel personalization capabilities. Bluecore's native ability to contextualize product data, like inventory levels with shopper data in real time gave NOBULL the insights they needed to:

• Drive a 92% lift in conversions after introducing behavioral and merchandising triggers, like back-in-stock notifications and personalized product recommendations
• See a 6% increase in unique CTR after shoppers got up-to-the-minute product offerings
  
• Increase known repeat buyers by 46% by scaling personalization across email and site

Bluecore, Inc.
228 Park Ave South
PMB 24329
New York, NY 10003