We can no longer wait for the future to begin - It is time to deliver More than 30 Nordic healthcare experts gathered to discuss the future of health in the Nordics. The result from the discussions were clear: there is a need for change. Together they propose a vision for health towards 2030 that suggests a fundamental shift from sick care to preventive health. Today, we are witnessing innovative forms of treatment and high tech hospitals designed for the effective treatment of diseases. However, we see a little innovation in terms of preventive capabilities and services. The transition to preventive health is about shifting the focus to the future and building awareness among insititutions and citizens. This can enable individuals to engage and have an impact in their own well-being, and hereby remain healthy longer. "Discussing, addressing and trying to shape the future of health in the Nordics by 2030 is not an easy task, but a very necessary task if we want to invest in the future." - Mona Truelsen, Senior Innovation Adviser at Nordic Innovation.