As marketers build their in-house agencies, they sometimes turn to freelancers for help. These freelancers gain a view of what’s working — and what’s not. Communicating how to fix what’s broken is difficult, says one consultant in the latest Confessions.
| As marketers build their in-house agencies, they sometimes turn to freelancers for help. These freelancers gain a view of what's working -- and what's not. Communicating how to fix what's broken is difficult, says one consultant in the latest Confessions. Read more below. In the latest edition of the Confessions series, where Digiday trades anonymity for candor, a freelance consultant who often works for in-house agencies shares how tricky it is to navigate internal politics and that she sometimes feels like a therapist. With third-party cookies on the way out, publishers are becoming the gatekeepers of some of the largest authenticated audiences online. Publishers with sidelines of crafting content about businesses' policies and regulations are now also selling their services to corporations that are eager to improve their image and appear socially responsible. Microsoft's general manager for Windows marketing, Aaron Woodman, discusses how his team tried to differentiate Microsoft Edge's privacy features and tweaked the Edge browser to incorporate Google's open source Chromium code. Other things to know about We'll go deep on television's march towards a new type of advertising at the Digiday Future of TV Summit. Senior brand and agency execs can learn more about a complimentary VIP pass and request one here. To stay on top of disappearing cookies, regulations and election-related inventory demands, marketers and publishers are taking more steps to boost their internal bandwidth and solidify their external partnerships. Sponsored by Nexstar Digital. | | |
|
howdy! howdy! howdy! | Sponsored by Hotwire | | How marketers can grow up with Generation Alpha | | The kids born since 2010 are growing up and becoming more influential. But brands need to learn how to engage with them — and, by extension, the parents who hold the purse strings. | | |
howdy! howdy! |
