Dear Friends,
Well, all I can say is, what a year! And however this year has affected you, transformed you or plainly stressed you, 2020 will go down as a defining year in wellness.
The myriad of stats indicating the rise in wellness awareness all show that, although under challenging circumstances, the importance of self-care, personal well-being and wellness living has touched everyone around the globe in some way. This was the good that came from the bad.
What that means is that now, more than ever, it’s critical to clearly identify your market position within the burgeoning wellness space and be as strategic and focused with your marketing plans and objectives as possible.
As Organic Spa Media goes into its 15th year, we’re proud that we’ve done one very important thing well–we’ve stayed focused and targeted to the core wellness consumer base. Through our integrity and unsurpassed quality content, we remain the trusted voice in wellness living, natural beauty and global wellness travel, and continue to bring the best of the best to our readers in print, digital and via our new virtual events, globally.
Organic Spa Media’s inaugural The Wellness Experience, our two-day virtual summit, was an enormous success. The platform was divided into three virtual rooms, with the Wellness Education room featuring wellness content and live experiences from more than 90 leading experts, wellness advocates and influencers worldwide. In the Wellness Experience room, participants indulged themselves with live and pre-programmed interactive experiences. The Wellness Brand Showcase room allowed participants to visit virtual booths and immerse themselves in various brand-sponsored experiences.
We had more than 1100 participants, including 121 top-tier media including Wall Street Journal, Condé Nast Traveler, The New York Times, Travel & Leisure, Shape, Health, CNN and CBS. The feedback from both media and consumers has been phenomenal, and, with the average participant spending 2.3 hours on our platform daily, the engagement was, too.
We’ll be hosting two more The Wellness Experience virtual events April 13th-14th and October 12th-13th 2021 with the addition of sponsored virtual opportunities and single-themed events.
And, we’ll be adding a new section in the magazine dedicated to wellness design and wellness real estate. We will also expand our content on mental wellness and home fitness in every issue moving forward.
As we now look toward 2021, one thing is certain–the world has changed, and consumers are shifting their priorities to focus on how to enhance their health and well-being. That means learning more about your products and services and giving them reasons to trust your brand. Let us help you make that happen!
We want to thank you for your continued support, and look forward to working with all of you to find the best ways for us to collaborate and work together.
Have a safe, healthy and joyful holiday season.
Best, |
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| Beverly Maloney-Fischback CEO, Founder & Publisher |
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