Journalists have a message for their employers: generative AI tools are not good enough yet for writing articles.
| Journalists have a message for their employers: generative AI tools are not good enough yet for writing articles. Additional coverage: Creators, who are modern-day small business owners, are often missing out on huge tax savings. Bria AI, an Israel-based AI image generator, has created new foundation AI models that are trained using only licensed content. Reuters CRO Eric Danetz joins the Digiday Podcast to chat about ad revenue heading into a presidential election year. DAZN, the sports streaming giant, has hit a major milestone that’s pretty common in the media world: turning programmatic ad dollars into serious cash. Popular game “Rocket League” has expanded its in-game marketing inventory by using the surfaces of its virtual vehicles as advertisements, including limited-edition Puma-branded decals and wheels matching the real-life kits of football clubs. Our most-read story this week: Amidst social media fragmentation, marketers question Threads’ value after initial surge. Other things to know about Join us at the Digiday Media Buying Summit from October 3-5 in Naples, Fla. to connect one-on-one with media buying execs from Dentsu, Publicis, MediaCom and more. Marketers are deploying effective and personalized shopping ad campaigns by aligning ad formats and testing strategies with stage-specific goals. Sponsored by Smartly.io. For advertisers, attention metrics enhance how teams assess outcome-driven media buying results. Instead of acquiring media for the next campaign solely based on impressions or reach, they can make the next investment by gauging attention generated by an ad campaign. Sponsored by Outbrain. | | |
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howdy! howdy! howdy! howdy! | Gaming & Esports | | Why Rocket League is bringing brands like Puma in-game | | Between August 24 and September 5, “Rocket League” allowed players to download limited-edition Puma-branded decals and wheels matching the real-life kits of football clubs sponsored by the sportswear brand, including AC Milan, Borussia Dortmund, Manchester City, and Olympique de Marseille. | | |
howdy! | Gaming & Esports | | Why Rocket League is bringing brands like Puma in-game | | Between August 24 and September 5, “Rocket League” allowed players to download limited-edition Puma-branded decals and wheels matching the real-life kits of football clubs sponsored by the sportswear brand, including AC Milan, Borussia Dortmund, Manchester City, and Olympique de Marseille. | | |
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