BIG TECH Apple's Services category shines in latest quarter The tech giant currently has 2 billion active devices and topped 1 billion paid subscriptions for the first time Apple’s Services category saw the best year-on-year performance among all of its categories during the three-month period ending June 31, 2023, the company revealed on Thursday, though overall revenue fell for the third straight quarter. Services, which includes Apple TV+, Music, Fitness, Arcade, Podcasts, and more, hit an all-time revenue record, marking an 8% increase on a year earlier and propelled by 1 billion paid subscriptions, a new high for the company, Apple CEO Tim Cook said. Overall revenue came in at $81.8 billion, marking a drop of 1% on the same quarter a year ago. Apple also saw revenue falls for the iPhone, Mac, and iPad, while other products (Apple Watch, HomePod, headphones, accessories) saw a 2% increase. The iPhone is still the main revenue driver, bringing in almost half of the total income for the three-month period. Apple will be hoping that the upcoming iPhone 15 continues the trend. Here are the numbers: Revenue: $81.8 billion, down 1% on a year earlier iPhone revenue: $39.67 billion, down 2% on a year earlier Mac revenue: $6.84 billion, down 7% on a year earlier iPad revenue: $5.79 billion, down 20% on a year earlier Other Products revenue: $8.28 billion, up 2% on a year earlier Services revenue: $21.21 billion, up 8% on a year earlier |