Online ad spending is accelerating and valuations for ad tech companies are at all time highs with renewed interest among investors.
| The latest wave of consolidation -- Magnite and Spotx, Verve and Nexstar, Smart Adserver and Capital Croissance, just to name a few -- is in full swing and it’s scrappier than ever. Not only that, but the pace of deals has accelerated to a point that’s left some onlookers puzzled. Investors, whether they’re private or public, seem fine with big, initially costly consolidation of ad tech companies. This is largely because revenue growth, not profit, drive corporate value right now. Read more below. Online ad spending is accelerating and valuations for ad tech companies are at all time highs with renewed interest among investors. For Digiday+ members, getting diverse talent into the industry is just the beginning of the issue, according to industry analysts. On the latest episode of the Digiday Podcast, Bustle Digital Group's CRO Jason Wagenheim discussed trading RFPs for relationships and expanding ad categories through M&A this year. Publishers of all genres and sizes are strategizing to make affiliate commerce an even more lucrative business in 2021. As companies reinvent their offices and employees demand flexibility, a rethought work-living space could become the new normal. Other things to know about This week: Hear from Bustle Media Group founder and CEO Bryan Goldberg, Forbes CRO Jessica Sibley and more at the Digiday Publishing Summit Worldwide LIVE. View the full speaker lineup and secure your spot today. As many businesses face additional months of remote work in 2021, in-housing has become a path to efficient remote working, increased creativity and transparency. Read the full state of In-housing report here. Sponsored by Bannerflow. How is online retail and e-commerce changing during the 2020 pandemic and beyond? Read three predictions from Criteo executive David Fox about the future of retail revenue. Sponsored by Criteo. | | |
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howdy! | Sponsored by Lindenwood University | | Marketers are considering two types of advanced degrees | | For marketers adding an advanced degree to their portfolio, an important distinction lies between the MBA with a marketing track and a marketing master’s of science. Learn more about both in this article. | | |
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