CBD seltzer brand pays Venmo users for their Instagram promotions; 'Frozen 2' doubles social media engagement for Disney, study says; Fiverr's new store connects influencers with support services; How mobile ads are powering a social commerce surge this holiday season
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"The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer says about how platforms like TikTok and Instagram are blending ads and shopping.
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