2025 Brands That Matter

SUPER-EARLY-RATE DEADLINE: MARCH 21
 
 

Give Your Brand the Recognition It Deserves

Fast Company is thrilled to announce that applications are officially open for the fifth annual Brands That Matter awards. Our goal is to highlight the brands that create deep emotional connections and communicate a clear purpose, while remaining culturally relevant. Brands That Matter honorees represent more than just a mission. They reflect heart and soul that truly connect with the values and aspirations of their customers.

Brands from every corner of the globe—from massive multinational giants to small, powerhouse family businesses—are encouraged to apply. Brands That Matter will recognize outstanding brands across different categories, considering size, region, and status. Applications are judged on their timeliness, relevance, cultural and business impact, clarity, and ingenuity.
APPLY NOW

SUPER-EARLY-RATE DEADLINE: MARCH 21
 
REASONS TO APPLY

Brand Exposure

Every application is seen and evaluated by Fast Company editors and reporters

Visibility and Media Exposure

Winners will appear in the Winter issue of Fast Company, and all honorees will appear on fastcompany.com
 

Opportunities

Applicants are often considered for speaking engagements at Fast Company and special invitations to exclusive events

Credibility

Gain the Fast Company stamp of approval as an exemplar of an impactful brand
 
 
 
CATEGORIES

There are 7 categories brands can apply to. Every applicant must apply to the Brands That Matter category, which will recognize 100+ brands by industry. Apply for any of the additional categories listed below and increase your chances of recognition—multiple honorees will be named per category!
 

Brands That Matter (Required Category)

Top brands that showcase audience connection and cultural relevance to drive business success
 
Heritage Brands

The iconic legacy brands that stand the test of time. The brands that captivate consumers by celebrating tradition while embracing innovation and have an established authenticity, often over generations
 

Family of Brands

More than a parent company, but stewards of the brands we love. These are companies that steer a portfolio of individual brands that stand strong on their own but are a cultural powerhouse as a collective
 
 
 
 

Brands That Matter Global

International brands making an impact in their home markets and beyond

Brands That Matter United States

Brands based in the United States that have achieved relevance in their home markets through cultural impact and social engagement
 
 
Years in Business
Be recognized as a Brand That Matters within your company's years in business
  • On the Rise: 0-4 Years in Business
  • Established Excellence: 5-14 Years in Business
  • Enduring Impact: 15+ Years in Business
 
 

CMOs of the Year

The marketing executives across global companies, smaller players, international standouts, and more, who inspire and advance the role brands can play in culture
 
APPLY NOW

SUPER-EARLY-RATE DEADLINE: MARCH 21