🎛️ Now AI is redefining organizations, not just jobs

We’ve got a new episode of our Playbook Broken podcast, featuring Melissa Reeve, a 25-year marketing veteran, MarTech contributor and co-founder of the Agile Marketing Alliance and MarketingFrontier.ai.

Melissa and host Marc Sirkin explore the concept of hyper-adaptive organizations, AI literacy, social learning and more. It wasn’t enough for AI to redefine jobs. Now it’s coming for the entire organization (and it’s not just businesses).

Also, will the last independent CDP left in the room, please turn out the lights?

Mike Pastore
Editorial Director

Marketing technology

Supermetrics acquires real-time CDP Relay42

Another standalone CDP is off the market, as consolidation continues to hit the space.

Conversations with MarTech

Hyper Adaptive: Redefining organizations in the age of AI

Mellisa Reeve discuss the rapidly changing landscape of marketing, driven by AI and automation.

Marketing artificial intelligence (AI)

AI can’t create meaning — that’s still marketing’s job

AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025.

Marketing artificial intelligence (AI)

Beyond ChatGPT: How AI agents actually work (and why your business needs them)

While most companies are still figuring out ChatGPT, a new category of AI is quietly transforming customer experience: AI agents.

Marketing technology

CMOs, CEOs and marketers are all struggling with martech data issues

Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

Marketing artificial intelligence (AI)

Lessons from letting AI vibe code a landing page

An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles.

Optimization

26 A/B testing ideas

These 26 A/B test ideas help marketers improve what happens after the click—from landing pages to CTAs and conversion flows.

Social media marketing

Do LinkedIn videos work better than blogs? Here’s the data

Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t.

What else we're reading

MarTech research

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

What they're saying

From Search Engine Land