Now On-Demand: Courting immune conscious consumers with function in beverages

As consumers look beyond pills to boost their immune function, they are turning to new delivery formats -- beverages with functional ingredients increasingly fit the bill. Take aloe vera juice-- a traditional healthy drink in Asia, where it is widely consumed, is also gaining importance outside traditional markets, like Mexico, the UK, and in the US. Coupled with growing interest in minerals for immune support, and formulators now have a big opportunity to create beverages that meet this demand.
Zinc gluconate is the gold standard for zinc fortification in beverages thanks to its high bioavailability, excellent solubility, and great sensory properties. In this webinar, the presenters address the challenges of developing a sugar free aloe vera drink fortified with zinc and explain how to fortify beverages with minerals and reduce sugar without losing familiar sensory properties.