This year has been chock full of brilliant new product launches from food and drink manufacturers. Food Manufacture counts down the 12 days of Christmas with 12 of its favourite NPD of 2024. From innovations in vegan dining, to relaunches of classic products to meet todays sugar-free standards, this year has seen a wide range of new products that have drawn inspiration from across the globe. This past year has also seen a rise in influencer-led food launches following in the footsteps of Youtubers Logan Paul and KSI and the runaway success of their Prime brand of energy drinks in 2023. Building on this momentum this year, KSI further expanded their portfolio with the launch of Sidemen cereal in collaboration with BEST. Join us in this journey through 2024s new products and explore the wide world of food and drink NPD, with links to the original round-ups included.
