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News, Analysis & Insights on Nutrition, Supplements, and Health14-Mar-2025
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Don’t Stress; We Put the Ahhh in Ashwagandha
Don’t Stress; We Put the Ahhh in Ashwagandha
As demand for ashwagandha rises, some suppliers cut corners. Sabinsa ensures purity with Shagandha—our correctly standardized ashwagandha root extract, per the USP monograph. Rel(ahhh)x with unadulterated, patented, clinically studied Shagandha.... click here
RESEARCH
A look back at the NCNPR: 30 years of pioneering dietary supplement research
The National Center for Natural Products Research (NCNPR) has been advancing the study of natural products at the University of Mississippi since the beginning of the regulation of the modern dietary supplement industry.... Read more
Gut check: Experts discuss microbiome’s influence on overall health
The public’s understanding of the microbiome may focus on the gut, but more research is shedding light on its intricate relationship throughout the entire body.... Read more
Probiota Pioneers: Calling all microbiome, probiotic and prebiotic start-ups
NutraIngredients-USA is on the hunt for entrepreneurial consumer-facing, science- or technology-based start-ups to join our Probiota Pioneers session and present their company in Vancouver.... Read more
From muscle to memory and menstruation: A round-up of the latest creatine science
Creatine supplementation has long been associated with improved athletic performance, but emerging research is broadening its potential benefits to new health areas and populations.... Read more
MARKETS & TRENDS
 Thorne: Using social media influencers to support product education, development
Supplement companies are evolving in real time to respond to changes in social media, and Thorne is no exception.... Watch now
Expo West trendspotting with SPINS: GLP-1, active nutrition, longevity and more
Natural Products Expo West is always a launch pad for brands, so we walked the supplement aisles with Scott Dicker from market research firm SPINS to pick out some key trends and newsworthy topics.... Read more
 ABC expands educational mission with HerbTV launch
The American Botanical Council’s new YouTube channel, HerbTV, is home to a wide variety of educational herb-related video content and already boasts more than 21,000 subscribers and nearly 1.4 million views.... Watch now
UPCOMING SUPPLIER WEBINARS
Unlocking Gut Health with A Biotic Yeast: A Science-Backed Approach
We all have a unique microbiota that reflects our digestive and overall well-being. However, many factors can impact this natural balance daily and induce an instability of microbiota diversity, which is often the starting point for digestive discomfort and symptoms potentially linked to IBS.
10-Apr-2025
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ON-DEMAND WEBINARS
Adapting Appetites: Meet the GLP-1 Consumers Driving Impact
Discover how GLP-1 receptor agonists are reshaping consumer health trends and driving a surge in weight management priorities.
27-Feb-2025
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Empowering Women’s Health: Proactive Solutions with Targeted Probiotics
The women’s health category is rapidly evolving, with consumers seeking proactive solutions to optimize well-being.
20-Feb-2025
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Business Leaders Forum 2025
A tradition on the NutraIngredients-USA calendar that has featured CEOs from some of the most iconic US dietary supplement companies, the Business Leaders Forum kicks off the New Year with a wide-ranging discussion about the present and future of the industry.
23-Jan-2025
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REGULATION & POLICY
RFK, Jr. seeking to eliminate self-affirmed GRAS
Health and Human Services Secretary Robert F. Kennedy, Jr. is directing the acting FDA commissioner to explore the elimination of the self-affirmed GRAS pathway for ingredients.... Read more
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Support a new era of active lifestyle consumers
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Co-create the support products GLP-1 users want
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William Reed