Women are responsible for more than $2 trillion in healthcare spending every year, but supplement brands haven’t paid much attention to their needs until recently. Supplements are finally moving beyond “shrink it and pink it” strategies to create products designed specifically for the female body. Companies are addressing previously stigmatized conditions like menopause and making moves into mood, mental health and stress management, which are top concerns for about half of all women.

Join us live as NBJ Industry Analyst Erika Craft and Senior Editor Robyn Lawrence discuss the recently released Women’s Health Report, which delves into the market and the opportunities this segment presents.