NYT's headline revision; Instagram and WhatsApp rebrand; Tinder's CMO sues over harassment; and more

The NYT’s headline gaffe, Instagram and WhatsApp rebrand, and Tinder’s harassment lawsuit

Also: Barney’s files for bankruptcy, Cathay Pacific admits using cameras to watch passengers, and how ‘pay to play’ hurts PR’s credibility.

MARKETING

Follow these best practices to create superb marketing videos

Almost every major business and organization uses video to inform and engage consumers. These techniques and focal elements can help you make the most of your visual offerings.

THE WORKPLACE

Infographic: Injecting childlike fun into communication

If the jaded adults on your team have lost their curiosity and creativity, take a page from preschool.

CONTENT MARKETING

When it comes to copyright law, don’t assume you know

Short of asking a lawyer, there are guidelines for avoiding legal jeopardy. We asked a copyright expert about all the things PR pros and clients can run afoul of when creating content.

CONFERENCE ALERT

3 ways to help your executives thrive in the digital world

Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.

THE CONSULTANT IS IN

4 reasons why your video failed—and how to fix it next time

Mistakes are OK—beneficial, actually, as long as you learn from them. Follow this expert advice to craft your story, resolve tech glitches and market it wisely. Just hope Chewbacca stays offline.

MORNING SCOOP

Cloudfare dumps 8chan, Walmart won’t bend on guns, and how traditional media leads for decision-makers

Also: HSBC removes chief after just 18 months, why your video didn’t take off, the perils of Twitter, and our weekly caption contest.

EXECUTIVE COMMUNICATION

6 key occasions when your CEO should be the key spokesperson

From crisis communications to unveiling that brilliant new product, your head honcho should recognize these high-profile moments to step up and be the face and voice of your organization.

MARKETING

3 ‘boring’ brands that have made a social media splash

You might think your organization or client company is a bit bland compared with NASA, Disney and other high-profile names, but here’s how you might catch online lightning in a bottle.

SLIDER

Influencers can help bridge the trust gap

Edelman’s 2019 Trust Barometer reveals that brand managers can get audiences to consider their messages by using personalities and celebrities consumers trust.

RAGAN CONFERENCE ALERT

Are you following these do’s and don’ts of brand journalism?

Learn these tips to perfect the craft—and get more ideas when you join your peers in Manchester, Vermont for this can’t-miss roundtable.

PR INDUSTRY

Study: Proving value is the No. 1 concern for PR pros

Challenges the PR industry faces include time-wasting on data management, measuring success and getting bigger department and project budgets. However, many are hopeful for the future.

MORNING SCOOP

Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words

Also: A lively discussion about the ROI of PR, cheers and jeers for French’s mustard ice cream, and Chick-fil-A beats fast-food competitors.

SOCIAL MEDIA

Infographic: Facebook leads all social media with 68% of U.S. adults

How are you getting your messages in front of your audience? These stats can guide your social media strategy.