Observing new rules of in-person etiquette

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Observing new rules of in-person etiquette | Don't wish for sales success, use your data | Report reveals pros, perils of SMS marketing

Created for newsletter@newslettercollector.com | Web Version

March 3, 2023

Top News

Observing new rules of in-person etiquette Knowing that people do business with those they like, it's important to follow these changes to position yourself as a professional who cares. Full Story: REALTOR® Magazine (2/28)

Best Practices in Sales & Marketing

Don't wish for sales success, use your data Biases for our own strategies, ideas and wished-for outcomes can lead to "magical thinking" by sales teams, especially during challenging economic times, which can result in poor decisions or sticking with strategies that clearly don't work, writes Cherie Singer, the strategic solutions ambassador at Heinz Marketing. Singer outlines five ways to avoid such thinking including using feedback and data to make better-informed decisions. Full Story: Heinz Marketing (2/27)

Report reveals pros, perils of SMS marketing

(Pixabay)

Half of consumers have purchased a product and 38% used a service after receiving a branded text message, but 96% find irrelevant messaging annoying and 70% have privacy concerns, per Validity research. Validity's Kate Adams says too many marketers "often attempt to apply age-old email marketing tactics -- which aren't effective in this medium." Full Story: MediaPost Communications (free registration) (3/1)

Real Estate Trends

Mortgage rates jump for fourth straight week Could slowly climbing borrowing costs hamper the upcoming spring homebuying season? Full Story: REALTOR® Magazine (3/2)

Home sales rising in Vancouver The Real Estate Board of Greater Vancouver is reporting a 76.9% increase in home sales for February over January, though the pace remains significantly slower than the same period last year. Full Story: BNN Bloomberg (Canada)/The Canadian Press (3/2)

Experts share dos, don'ts of choosing cabinets Considering the lower sections first, the open shelves option and the choice between full-overlay or inset door and drawer fronts are among the key design choices when putting in cabinetry. Full Story: The New York Times (2/28)

Technology & Innovations

White House aims to shift cybersecurity burden to experts Software developers and other technology experts would assume responsibility for cybersecurity under the White House's proposed National Cyber Strategy. Related legislation would remove that burden from small businesses and individuals, and also craft a "safe harbor" for tech companies that "securely develop and maintain their software products and services." Full Story: CNBC (3/2)

Business Wellness

#FeelGoodFriday: R.I. REALTOR® mentors families facing child brain trauma Kerri Payne watched her teenage daughter go through "a form of hell" after suffering a severe concussion. Now they both help others grappling with similar injuries. Full Story: REALTOR® Magazine (3/2)

Fair & Equitable Housing

Rubio once again set sights on affordable housing A seven-bill package reintroduced by Sen. Marco Rubio, R-Fla., aims to address affordable housing, targeting regulation by the Department of Housing and Urban Development. "I will continue to do everything in my power to ensure decent, safe, and sanitary housing conditions for Florida's families," Rubio said. Full Story: The Hill (3/2)

Legislation & Regulation

Fed grapples with data questions The Federal Reserve is facing the question of further interest rate hikes in response to the latest data on inflation and unemployment. "It could be that progress has stalled, or it is possible that the numbers released last month were a blip," said Fed Gov. Christopher Waller. Full Story: U.S. News & World Report/Reuters (3/2)

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