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Oct. 5 - Wendy's CMO on social identity | Belief-driven buyers in majority

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53% of consumers believe brands can do more to solve social problems than governments; Marketers sound off on voice's opportunities and challenges: 'When it goes wrong, it's painful'; Smirnoff's Spotify API earned 630M impressions; Cup Noodles, Top Ramen stir up merch, including 'Send Noods' sign, for National Noodle Day
 

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Daily edition | Oct.​ 5,​ 2018
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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