The U.K. Competitions and Markets Authority says the quiet part out loud following an update on its investigation into Google’s crackdown on third-party cookies.
Doubts about Google's timeline for phasing out third-party cookies in Chrome have taken more shape, particularly after a month of tinkering with the Sandbox on that modest one percent of Chrome traffic stripped of cookies.
The U.K. Competitions and Markets Authority says the quiet part out loud following an update on its investigation into Google’s crackdown on third-party cookies.
The need for end-to-end testing of Google’s Privacy Sandbox was a major emphasis among the industry executives who attended the Interactive Advertising Bureau’s Annual Leadership Meeting this week.
Before cookies disappear for good, advertisers are confronting risks and misconceptions as they adjust data strategies. In a post-cookie world, they need multiple types of data but often think first-party data alone is sufficient.
For years, VR evangelists have hailed the coming of Apple’s virtual reality headset as a watershed moment that will convince American consumers to dive into the technology. But with the Vision Pro’s release on the horizon, not all observers are convinced that it is virtual reality’s long-awaited messiah.
Programmatic technology might be traditionally thought of as tied to digital marketing strategies, but as marketers increasingly need options that don’t rely on online identifiers, tactics such as programmatic direct mail are emerging.
In this week’s Digiday+ Research Briefing, we examine how podcast networks are testing generative AI for ad sales, why publishers are hesitant to add their chatbots to OpenAI’s GPT Store, and how ad buyers are hoping competition among streaming ad sellers will spur more ad innovations, as seen in recent data from Digiday+ Research.
