Plus, the secrets of supportive signage in the pandemic
| | | | | First Things First | | August 27, 2020 | By Jess Zafarris |
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| Premium | How Signage Helps Brands Connect With Consumers and Keep Them Safe | |
As more businesses and public spaces open, taking measures to create a safe environment for customers and employees is key—and signage and wayfinding elements are the keys to communicating those measures and processes. After all, shouting through a mask from six feet away gets old pretty fast. We talked to Levain Bakery, Walgreens and design experts about the best practices they’re using to guide the public amid the pandemic. Here are a couple of key takeaways: Designing a branded, eye-catching signage system will ensure that visitors clearly understand how to navigate retail locations and other public spaces safely.Nailing the right tone is vital. If you’re in a healthcare space like Walgreens, clarity and authority take precedence, but in a more lighthearted location like Levain, you can afford to inject some levity.Learn the secrets: Could signage encouraging healthy behaviors be a permanent fixture? The industry’s biggest players trust Adweek to deliver the stats and insights they need to stay on top. Level up with an Adweek Pro Subscription. | |
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| | HBO's Lovecraft Country Influencer Kits Support Black-Owned Businesses | |
| | Lovecraft Country, HBO’s new supernatural drama series set in 1950s Jim Crow America, tackles the horrors of racism with monsters straight from author H.P. Lovecraft’s stories. To promote it, HBO sent kits to 300 influencers and press containing Lovecraft Country-inspired accessories and goods from Black-owned businesses, plus a field guide to the businesses and a virtual screening of the first episode. | |
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| | Adweek Promos and Events | Live Today: The Adweek Hispanic and Latin American Summit | |
| | Join Adweek today for a live discussion with Hispanic and Latin American leaders in marketing and advertising who will dive deep into the community's biggest challenges and opportunities in today's environment. RSVP for free and learn actionable takeaways and industry insights. | |
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