If you’re a brand known for over-the-top, bombastic ads, how do you top your own marketing history and make waves with a new product launch? You partner with one of the most supercharged organizations in existence: the WWE. In a sprawling campaign for the new Old Spice scent NightPanther, Joseph Average discovers the power of the scent to become a WWE superstar. 

The campaign includes a multiweek content series: Watch the first of six funny vignettes.

Speaking of notable brand partnerships: With Chewy’s Disney collection, your dog can gnaw on your favorite characters from the brand—as well as Pixar, Star Wars and Marvel.

Long after an initially planned release date of May 2020, Black Widow, the highly anticipated Marvel-universe film starring Scarlett Johansson, has been moved back yet again, this time to July 9, 2021. The move demonstrates that film studios still plan to rely on streaming services for big releases, even as the pandemic looks to be winding down. And it’s not the only Disney film you can expect to debut on the platform in coming months—one as a premium title, and the other free to subscribers.

Also in TV and Streaming

• Netflix is pivoting too: The streamer has released most of its series all at once, but two new, unscripted shows will roll out new episodes weekly.
• In its upfront talks, Scripps is changing its tune from past years to embrace cord-cutting.
• Roku has announced the launch of a currently unnamed branded content studio after another record-smashing quarter for the company.
• Webinar today: At 1 p.m. ET, learn how to advance your CTV planning with LiveRamp and Comscore. Register here.

British manufacturer Reckitt Benckiser, the CPG company behind brands including Luson, Clearasil and Durex, has a new look and a new name—simply Reckitt. Initially, the name came from Reckitt & Colman’s 1999 merger with Benckiser, and this latest move aims to focus the brand and make it more memorable to consumers.  

Check out the new logo, color palette and typography.

The role of marketing has elevated over the past year, and we’ve turned to our CMO community to guide the industry through that transformation. In the age of Zoom fatigue, leaders from Walmart, Unilever, Mastercard and the Milwaukee Bucks offered their best tips for making an impact. “Embrace the new and different,” says Mastercard’s Michael Fraccaro. 

Explore more of his advice, plus additional tips from four other top CMOs.

Briefly:

• Shopify Adds a Directory for Asian-Owned Businesses
• Exclusive: Canvas Worldwide Names New Chief Investment Officer
• Fuse Media Unveils AVOD Push and Streaming Restructure Ahead of 2021 Upfronts
• Nestwell, the First of Many Private Labels to Come From Bed Bath & Beyond
• As End of Lockdown Nears, eBay’s Motors.co.uk Puts Millions Into Ad Push

If adults could harness the imagination they once had as children, then the world would be a much brighter place. Fisher-Price taps into that blissful childhood escapism with a joyful ad showing how kids make toys out of everything. Watch it here.

Join us today and tomorrow, March 24-25, at Elevate: Performance Marketing to hear from brand marketers about new tools to optimize product awareness, build brands and engage with customers.

Capital One's Jennifer Lopez, Head of the Innovation Lab, Chipotle's Tressie Lieberman, Vice President of Digital Marketing and Off-Premise, and more have joined our expert speaker lineup. Sign up for free to join them virtually.

Brand will donate some proceeds of sandwich sales to World Central Kitchen.

Get honest in the agency-client relationship.

Expect more immersive listening experiences as technology evolves.

New safety features allow daters to silently share their location with friends and family.

It has doubled year-over-year sell-through rate.

20 adoptable dogs were featured during a discussion about the benefits of companionship.