Good morning!

Today we have David Le Douarin, co-founder and CEO of Advalo, discussing how an omnichannel approach can help retailers survive the pandemic.

“A key factor in personalizing marketing actions to each consumer, depending on the products for which he or she has a strong preference,” says David. “With the help of relevant product recommendation templates, retailers can effectively turn purchase intentions into action, directly on their websites.”

Also, KPItarget’s Mike Rowan highlights the most exciting emerging technologies today and how they can be leveraged for marketing success.

He writes: The real magic of AI image recognition lies with the innovative companies that have started to crawl all of the images on the web and offer them as a way for advertisers to get placements on those pages — even on the images themselves in some situations.

2020 Benchmark Survey

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially.