OMG’s influencer marketing agency Creo is partnering with Snapchat’s Snap Star Collab Studio to develop brand campaigns with the platform’s creators, known as Snap Stars.
| OMG's influencer marketing agency Creo is partnering with Snapchat’s Snap Star Collab Studio to develop brand campaigns with the platform’s creators, known as Snap Stars. Additional coverage: As Nike charts its comeback, the activewear apparel behemoth is looking to its offerings for runners — and the group's reception of said offerings — as a bellwether for success. This week's Digiday+ Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows. Amazon's message came through loud and clear at its upfront presentation on Oct. 2, where the company put Prime Video’s reach front and center. Plus Company’s global communications agency Citizen Relations and full-service ad agency Mekanism are launching Performfluence, an influencer marketing solution that combines brand building with performance marketing. Instead of hiring an agency to manage its latest ad campaign, the whiskey brand Four Walls took an alternative approach: hiring its community. Last chance to take our short survey following up on Google's trial. Sign up to receive Digiday’s Advertising Week Briefing, rounding up all the industry buzz, trends, recaps and insights from top sessions from Oct 7-10. Other things to know about Digitas, Critical Mass and Twitch are among this year's Digiday Awards winners. Check out the full winner's announcement here. Publishers are showcasing the value of their inventory and audiences via standardized clean room approaches that appeal to all advertisers. Sponsored by LiveRamp. According to a new survey, this year 37% of consumers are more likely to participate in loyalty programs than last year. Sponsored by Marigold. | | |
|
howdy! howdy! howdy! howdy! howdy! |
