Other things to know about - Join us for the Digiday Publishing Summit, March 24-26, in Vail to explore the most pressing topics in media. We've been joined previously by media execs from Disney, NBCUniversal, TIME and more. Secure your passes now to take advantage of the best rate.
- Brands like Walmart are building membership programs that offer convenience, early access to special product releases and even complimentary streaming subscriptions for loyalty programs that stand out. Sponsored by Marigold.
- In a recent Digiday and PubMatic survey, 55% of respondents said technology investment would account for 41% or more of their performance budget. Sponsored by PubMatic.
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| Top Stories |  | | Ivy Liu |
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| | | | | The $30 billion revenue combination will give the industry the equivalent of a megalodon shark in a sea of great whites and hammerheads. | | |
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howdy! | | | | | Omnicom CEO John Wren and IPG CEO Philippe Krakowsky said the plan is to pool resources for bigger AI investments. | | |
| | | | | Brands like Toyota and Mango are using AI to create dynamic and relevant ads that drive engagement. | | |
howdy! | | | | | The combination will have Omnicom leapfrog Publicis and WPP to become the world’s largest holding company, together accounting for $25 billion in annual ad revenue and over 100,000 employees, should the acquisition be approved by regulators. | | |
| | | | | In this new survey-driven report, learn more about the channels and formats that video advertisers are gravitating to, as well as the steps they’re taking to reach their target audiences. | | |
howdy! | | | | | TripAdvisor marketing exec Matteo Balzani broke down the company’s plans for broadening its programmatic strategy during a live recording of the Digiday Podcast at the Digiday Programmatic Marketing Summit. | | |
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| | | | | From Digiday’s sister brand Glossy: Retail leaders are integrating AI across multiple touchpoints, including customer service, product discovery and marketing. | | |
howdy! | | | | | Publishers saw this change of heart coming. But it’s not changing their own plans to move away from tracking consumers using third-party cookies. | | |
howdy! | | | | | Next year’s ad spending forecasts echo a familiar story: growth, but with a slower tempo. | | |
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