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Marketers are using more location data than ever, but consumer privacy concerns and an evolving landscape have raised new challenges. Marketers must be more transparent and thoughtful about collecting and using geolocation.
We invite you to watch our Meet the Analyst Webinar, featuring eMarketer principal analyst Yoram Wurmser, as he discusses how location data and consumer attitudes toward its use have evolved over the past year.
Click here to view "Location Intelligence: How Marketers Can Adapt to The Evolving Privacy and Data Landscape." Made possible by HERE Technologies, this webinar explores:
How marketers are using location data today What consumers’ attitudes are toward sharing location data How government regulations like GDPR or CCPA impact data collection Plus! Hervé Utheza, head of media, advertising & telco at HERE Technologies, joins the conversationWatch the webinar now. This Meet the Analyst Webinar is made possible by HERE Technologies.
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