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On National Donut Day, Dunkin’ Donuts Will Sponsor the First Branded Face Filter on Kik Along with a sponsored Snapchat lens By Marty Swant While it might seem like every other day is National [fill in the blank] Day, Dunkin' Donuts is going all out on social media in honor of National Donut Day. Tomorrow, the Boston-area brand is debuting several features across multiple platforms to raise awareness for the unofficial celebration, including the company's first sponsored lens on...
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What New College Grads Should Know About Landing a Tech Gig, According to an Exec Who Is Hiring It's a balancing act of humility and hunger, says Looker exec By Christopher Heine Lloyd Tabb is founder, chairman and CTO at Looker, a software company that gathers data from multiple marketing systems and consolidates it so that the stats can be used to search for trends and insights. He's also searching for the next big thing--when it comes to talented techies, that is. Tabb is hiring and looking...
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Pandora Is Building Branded Radio Stations That Offer On-Demand Listening Propel runs a fitness-themed campaign By Lauren Johnson After unveiling a three-tiered business model in December to compete in music streaming, Pandora is now incorporating parts of its subscription-based Pandora Premium service into advertising units. Gatorade-owned Propel is launching a campaign today that offers users who listen to fitness-themed stations the chance to listen to a handful of songs on-demand. Propel worked with...
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7 Internet Trends From Mary Meeker’s 2017 Report That Marketers Should Know About Closely watched analysis out today says smartphone shipping is slowing By Marty Swant While there are many hot takes, predictions, surveys and other reports that analysts and research firms release every month, few are as closely followed as an annual Internet Trends report put together by Kleiner Perkins Caufield & Byers partner Mary Meeker. Today, at Recode's Code Conference, Meeker released the 2017 version of her report, and...
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It Was Just Revealed Snap Bought a Drones Startup, but That Doesn’t Mean It’s Getting Into Flying Robots Acquisition simply could be about other kinds of hardware By Christopher Heine Can drones wear video-recording sunglasses? Perhaps that's a look we'll see in the future--or not. BuzzFeed News reported on Friday night that Snap bought Ctrl Me Robotics, a Los Angeles-based, drones-making startup. Variety then ran a story that said the acquisition occurred late last year. Both publications are characterizing the price tag as less than...
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Twitter Adds New Features as It Experiments With Sponsored Live Video Marian Hill concert shows new functionality By Lauren Johnson Twitter is experimenting with new ways to get people to tune in to live video. At its NewFronts event earlier this month, the company announced a deal with Live Nation to livestream concerts exclusively on the microblogging site starting with the Zac Brown Band on May 13. Twitter will stream its second concert at 8...
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Foursquare Inks Deal With Reddit to Power Location-Based Posts But will it catch on with users? By Lauren Johnson "The front page of the internet" is getting a mobile remake that should make it easier for users to add additional information to their posts. Foursquare is announcing today that its data will power a new feature within Reddit's app that lets users tag posts with their location. In theory, the feature will allow users...
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