In 10 months, Quartz has gone from zero to 200 million video views, Rent the Runway's bringing access-over-ownership to high-end fashion, The Washington Post is making vertical video ads for clients, WPP's Martin Sorrell: Sexism is pervasive in the agency world,
| Garett Sloane Some advertisers are still waiting for the Pinterest promised land. It hasn’t quite come yet, and brands and agencies are concerned it might be too late as more aggressive rivals such as Snapchat and Instagram come along. It’s not that Pinterest hasn’t offered a compelling platform with a unique value, but it was founded six years ago this month, and its ad evolution has been slow, according to the demanding standards of fast-growth digital advertising. |
| | | Lucinda Southern Quartz's dedicated three-person video team has been experimenting with what works since May 2015. Since then, it has gained 200 million views across platforms, mainly Facebook. What it has learned is that quality is a more effective yardstick than length of time. Also, according to editor-in-chief and president, Kevin Delaney, the app has hundreds of thousands of downloads, and is paving the way for it to start publishing on messaging apps. |
| | | Hilary Milnes The sharing economy has moved from rides and vacation homes to luxury fashion. On Wednesday, Rent the Runway officially launched its Unlimited service, which lends three designer items for an unlimited amount of time at $139 per month. Luxury brands like Giambattista Valli and Proenze Schouler can now live in more closets at a deep discount, giving potential buyers access to their names. "Every chance a brand has to give a customer an experience is an opportunity to convince the customer to choose them," said Julie Andrews, svp of client engagement at Rumble Fox. | | | | Garett Sloane If vertical video is going to be the next big advertising formula, The Washington Post wants to get out in front of it. The publication hopes to help its advertisers create the new style of ad, made popular by Snapchat, and let clients run their custom videos anywhere that builds vertically, on desktop or mobile. The Post launched its video ad service, called FlexPlay, almost six months ago, but the first campaign with Lincoln Motor Co. hit the website last month. |
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| | | Shareen Pathak In a live-streamed appearance at the 4A’s conference on Wednesday, WPP CEO Martin Sorrell conceded that sexism is a pervasive problem in the agency world. His remarks stood out in contrast to those of Publicis CEO Maurice Levy, who said Tuesday that the harassment suit against former JWT CEO Gustavo Martinez was the result of a “one man” mistake. Diversity is a chronic problem, said Sorrell. Moderator Ken Auletta also asked if Erin Johnson, who has been on a paid leave since she brought the suit against Martinez, could come back to the company. "It's up to her if she wants to come back," said Sorrell. "It's up to her." |
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