FineArtViews - The AMP Newsletter
Carla Paine just sold another art piece with FASO! |
A Father and Son by Carla Paine Oil on Linen | 30 x 23.5
FASO artists & creators have sold over $828,746 worth of art via ecommerce on their websites over the last 90 days.
Try FASO Free for 30 Days & Get Everything You Need to Sell Your Art Online.
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Hi There,
With so much business being conducted online these days, it's no longer enough to just simply have a web presence. Your website needs to be functional and well-designed to really make an impact on your visitors.
In the article below, I'll dive into the one page that is critical to have on your artist website. Hint: this page will give visitors access to learn more about you, build connections and ultimately drive your art sales.
Don't forget to reply to this email and send us any questions you may have!
Enjoy, Clint Watson
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It is essential for you to have a "Join Email List" link on your website. And moreover your site should manage subscriptions and un-subscriptions to that list automatically.
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Successful marketers know that the best strategists take their offers to the customers rather than waiting for the customers to come to them. That's why the primary goal of your web site is building your "house" email list.
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In fact, art marketing guru, Alyson Stanfield says that neglecting a mailing list is THE Biggest Mistake artists make when it comes to marketing. But why do I insist upon an automatic system? Trust me on this: you don't want to risk having even one person "fall through the cracks" with a manual system (and with a manual system, I guarantee you people will "fall through the cracks"). And worse, that one person may have been the one who was destined to become your very best collector. (Don't discount the value of one collector! I know an individual collector who has purchased over 50 paintings by one artist.) Regarding un-subscribers: you want the process to be automatic because you want them removed from your list immediately. If you don't remove a subscriber immediately and you continue to send the person e-mail, you run the risk of violating Federal anti-spam laws. Is this a pain to implement? Yes. (Well, actually it's simple if you get a FASO account). Is it worth it? Definitely.
Until next time, please remember that Fortune Favors the Bold Brush.
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