With nearly 160 million people watching live sports at least once a month, the singular power of sports content is undeniable. However, as social media — and influencers — rewrite the playbook on how fans connect to the teams, players, games and sports moments they care about most, it’s becoming a whole new game. What they want: behind-the-scenes access, exclusive insights and an inside take on what just happened.
To capture this next generation of sports fans, brands need to connect with fresh voices and innovative social formats — and CBS Sports Creator Studio is helping bring influencers into the arena to do it.
As digital media spend increases, agencies are seeking increasingly sophisticated media execution partners to help them through planning, executing, optimizing, analyzing and reporting digital media campaigns.
On Monday, TikTok published a new research report, developed in partnership with Newzoo, breaking down TikTok’s influence as a marketing and discovery platform for brands in the gaming space.
Advertisers are realizing that to achieve cohesive insights, they need to be upfront with their RMN partners about what’s crucial for their campaign decisions.
