WardsAuto Dealer 5
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WardsAuto Dealer 5
 

DECEMBER 5, 2018

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Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday Dec. 5. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

Online car buying is less about technology, more about customer experience.

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Change drives opportunity. What’s driving you?
The automotive industry is changing—fast. Changing technology means innovation. Changing buyers means you need to keep up. Change is breathing new life into your life’s work. Depending on how you look at it, that’s good. Ready to change your perception about change? Start here: http://dealertrack.com/dms

2.

Light-vehicle sales stay strong in November, but the cyclical downturn hasn’t gone away. Check out our chart.  

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3.

Technology exists to drastically reduce driver distraction. But it will require drivers to give up something near and dear to them: use of their cellphones.

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Accelerating Search Engine Marketing with AI
Advancements in machine learning are already providing strong benefits in the online environment, including digital advertising. This should come as great news for automotive marketers given that the auto industry spends more on advertising than any other industry except retail. Click here to learn more!

4.

Going against the SUV flow, Nissan hopes its refreshed Maxima will revive worsening sedan sales.

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5.

Join us Thursday for a Wards webinar in which Manheim VP Derek Hansen will outline ways dealers gain maximum auction exposure – without ever moving inventory from their lots. The show starts at 2 pm Eastern/ 11 am Pacific. Register here. No charge.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...