Econsultancy Pulse
Friday 16 November 2018 | View in browser
Econsultancy
Top story
Only 18% of marketers include influencer marketing within ROI calculations
Alongside proving the ROI of individual influencers, 22% of marketers also cite identifying relevant talent as their biggest challenge of the past 12 months. Influencer Intelligence’s new report in association with Econsultancy delves into how the industry has changed in the past year, and considers the challenges that will need to be addressed in order to generate success in future.
Five things Gen Z creators want brands to do more of on social
Meliá Hotels’ social media director: We work with approx. ‘1,000 influencers’
Free shipping & deferred payment key to competing with Amazon during the holidays
Is Cyber Monday still relevant in 2018?
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Econsultancy
 
Featured Reports
Influencer Marketing 2020
The report, published in association with Influencer Intelligence, is a detailed study surveying over 1,100 brands and agencies and 500 consumers on influencer marketing and the opportunities and challenges shaping the future of this increasingly critical segment of digital marketing.
Understanding Customer Lifetime Value
Our new report explores the emphasis companies are placing on Customer Lifetime Value (CLV), how companies are measuring CLV and the results they are seeing. We'll examine what strategies and tactics are working well, the challenges in measuring CLV and potential solutions to overcome these.
 
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Econsultancy
 
‘Your re-platforming journey’ considers the pros and cons of changing your eCommerce platform. The key motivators of platform change, understanding the Total Cost of Ownership (TCO), as well as a helpful platform comparison chart are included. The whitepaper is designed to give the reader a condensed handy guide on the main considerations when re-platforming. It will focus on the tough questions that you should be asking of your business, your current platform provider and the potential future provider.
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Events
Webinar: 5 Tips for Authentic Influencer Partnerships
November 20th: 3pm London / 10am New York
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Econsultancy
Training
Get £100 off any 2018 course if you book by this Sunday.
Use promotional code OFFER100 at checkout.
Delivering Effective Email Campaigns
£100 off. Now just £495 | London, November 23
Psychology for Digital Marketing
£100 off. Now just £495 | London, November 23
Creating Superior Customer Experiences (CX)
£100 off. Now just £495 | London, November 28
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Latest Jobs
EMR
Interim Head of Ecommerce
Michael Page Digital
Paid Search Manager
EMR
Content Manager
EMR
Digital Marketing Campaign Manager
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London, W1T 3QN, UK
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