The best email is backed by data — and validated with a smile. Drive marketing results with these best practices.
| | Your email marketing is one of the best opportunities to match customers with products and services they’ll love.
Effective email takes data-driven decisions as well as a thoughtful touch: a perfect blend of data and emotion.
To master this balance, we’ve assembled 50 tried-and-true tips. If you’re just getting started with email — or if you’re looking to improve what you’ve already built — this book will help you create email that both resonates with customers and proves its own value.
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