OpenAI unveils video gen AI tool and 6 questions with Blair Primis of Flagship Specialty Partners

The Scoop: OpenAI reveals text-to-video tool, Sora. Will anything ever be the same?

Plus: Documents say recycling movement was pure PR; does everyone deserve PR representation?

6 questions with: Blair Primis of Flagship Specialty Partners

Blair Primis shares his mantra that encourages teams to reject the status quo and think outside the box.

By the Numbers: How Black Americans get news

Data from Pew Research is vital for PR pros.

AI for communicators: What’s new and what’s next

Deepfakes resurrect dead political leaders and how AI impacts layoffs.

The Scoop: Lyft’s typo causes stock chaos

Plus: AI can’t hold patents, Cybertruck owners are already reporting rust on vehicles.

Why more CEOs keep getting called to testify before Congress – and the role comms must play

Insight on the prep process for these high-stakes hearings.

Member Content

How to incorporate storytelling into DE&I

We all want to see ourselves in a story.

From wedding crashing to Facebook fans, how Auntie Anne’s and Jamba keep social fun

And why they respond to every comment on TikTok.

New social media features and updates to know this week

Updates to X, Meta, LinkedIn and more.

How internal communications teams actively listen to employees

Uncover the truth behind employee engagement with active listening and VoE data.

The Scoop: The Biden campaign joins TikTok amid China controversy

Plus: Temu’s Super Bowl ad raises eyebrows; AI could lead to “middle-management collapse.”

The best and worst PR moments from Super Bowl LVIII

The biggest brand bonanza of the year wasn’t quite as (Taylor’s Version) as might have been expected, and even the ads left many viewers yawning.

How communicators are key to combating global misinformation, according to Edelman's Trust Barometer

Who do people trust to tell the truth?

Step-by-step tips on using AI for social media content from BU’s social director

Including prompts you can use today.