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ChatGPT is taking the world by storm. It reported in November 2024 100 million weekly users, despite being only one of the popular generative AI platforms.

No business should ignore those channels, as consumers increasingly turn to genAI for product and brand recommendations.

Yet showing up in AI answers is tricky, and the tactics vary among platforms.

In August 2024, Seer Interactive, a marketing agency, compared the leading “answer engines.”

Foundational search optimization tactics apply to genAI. Sites should be indexed and visible in Google and Bing to appear in answers on the leading platforms — ChatGPT, Gemini, Google’s AI Overviews, Microsoft Copilot, and Perplexity.

However, some AI-optimizaiton tactics are more important than others in my experience.

Fast, Light, Simple

AI crawlers that access a site will learn about the business and its purpose but may not link to it. Generative AI platforms often repurpose content without referencing the source. Antropic’s Claude, Meta’s Llama, and now DeepSeek rarely include links.

Read article >

A Message from Agital

Meta Ads That Convert in 2025

Meta is becoming a major social commerce channel for ecommerce brands. Join Agital's live webinar on Wednesday, March 5, where experts reveal the latest Meta Ads testing strategies for maximum conversions and profit. Free recording to all registrants. Learn more >

Q&A: Passport CEO Talks Tariffs

Alex Yancher explains the state of President Trump's tariffs and their impact on ecommerce and global trade. Read article >

The New Era of Cookie-less Ad Targeting

Advertising technology has entered a new phase that pairs personal privacy with targeting. Read article >

U.S. Retail Ecommerce Sales Q4 2024

Retail ecommerce growth continues to outpace brick-and-mortar, per new Department of Commerce data. Read article >

From the Archive: February 1996 (Before Google)

What Is the Purpose of Your Web Site?

To succeed, a small business Web site must be carefully targeted and wisely designed. To achieve this, you need to ask: What is the purpose of your Web site? Read article >

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