Cloud Leader, Week of March 28, 2016 |  Web View   Forward to a Friend CLOUD LEADER News and Analysis to Guide Your Strategy   Editor's Note: The Cloud Inside Your Data Center Businesses can now tap all the benefits of Oracle Cloud from within their own data centers. That's the big news from Oracle's most recently announced cloud services offering, Oracle Cloud at Customer, which is aimed at companies that haven't used the cloud up until now because of concerns over data residency, custom security, and other regulatory issues. Oracle Cloud at Customer provides the same services available in Oracle Cloud—not just similar, but exactly the same—running in an on-premises, tightly integrated Oracle Engineered System that Oracle manages and maintains. And companies pay the exact same pay-as-you-go price for the Oracle Cloud at Customer service as they would for the same service, such as a cloud database, in Oracle Cloud. "Even on your premises, you're buying a cloud service—you're not buying hardware," said Oracle president Thomas Kurian while introducing the new service at Oracle CloudWorld in Washington D.C. Fulfilling the "as a service" model, Oracle engineers are responsible for administering, updating, and maintaining Oracle Cloud at Customer services at users' sites. Oracle Cloud at Customer represents a new way for organizations to leverage the assets of Oracle Cloud. —By John Soat, Senior Writer, Content Central More Cloud News Finally, A Thoughtful Choice in Where the Cloud Runs Best  Mark Hurd: Digital Disruption Can Make Business Leaders – Or Break Them  Oracle Brings Cloud into Customer Data Centers  Cloud Innovator Kenya Airways Reads Customers' 'Digital Body Language' Kenya Airways knew that if it was ever to achieve its goal of becoming Africa's leading airline and a representative of progress on the continent, it needed a complete, individualized understanding of its customers. In late 2014, the airline ran its first automated marketing campaign, targeting Kenyan emigrants in Dubai, and in subsequent months, it created campaigns to promote new and expanded routes. "It isn't just about money," says Harriet Luyai, the airline's marketing automation lead. "It is also about the level of understanding you have of a campaign's reach, and this is the first thing Oracle Marketing Cloud allowed us to do." Making Connections  Get Started with Oracle Cloud Video: Oracle Hybrid Cloud  Blog: 5 Reasons to Attend Modern Sales Experience  Ebook: Fashion Planning in a Direct Retail World  Trials, Demos, and Briefings: Oracle Cloud  The Future of Finance In today's digital economy, the cloud, mobile, social, and analytics are spawning new business models almost overnight. The pressure on finance leaders to uncover new opportunities is higher than ever, and collecting data has become at least as important as having cash assets, inventories, facilities, and intellectual property. As will be discussed at April's Oracle's Modern Finance Experience 2016, successful CFOs must lead a data-driven culture, creating new data-driven business models to add value to the business and investing in software that will free their people to focus on strategy and innovation. Where do CFOs find the time?  The Oracle Blog Predicting the Cloud's Future Aaron Levie, the dynamic cofounder and CEO of online content management provider Box, recently wrote an article on TechCrunch forecasting a cloud market shakeout over the next decade or two. "For all of the rapid adoption of SaaS applications in the enterprise thus far, the cloud is, remarkably, still in its infancy," Levie wrote. He maintains that Amazon Web Services is the current "undisputed leader in the space," but some may argue that how the cloud market will mature is open to debate. If it becomes more about enterprise architecture, integration, support, and security, then other vendors are actually better positioned for the future. The Changing Rules of the Game  Events Oracle HCM World April 5–7 | Chicago, Illinois Modern Finance Experience April 6–7 | Chicago, Illinois Planning and Budgeting in the Cloud Made Simple April 7 | Online Event Oracle CloudWorld: Modern Business in the Cloud April 7-8 | Mumbai, India COLLABORATE 16 April 10–14 | Las Vegas, Nevada Oracle Industry Connect April 11–13 | Orlando, Florida Talent-Driven or Data-Driven? Why Not Both? April 15 | Online Event Oracle Cloud Day: Transforming Your Tomorrow April 19 | Philadelphia, Pennsylvania Oracle Modern Customer Experience: Service, Commerce, Sales, and Marketing April 26–28 | Las Vegas, Nevada Stay connected Visit the Oracle Account page to subscribe to this newsletter and other Oracle publications.   Global Contacts     Sales Chat Live Please send questions or comments to newsletter_feedback_us@oracle.com. This document is provided for information purposes only, and the contents hereof are subject to change without notice. This document is not warranted to be error-free, nor is it subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document, and no contractual obligations are formed either directly or indirectly by this document. This document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices. UNIX is a registered trademark of The Open Group. Contact Us  |  Legal Notices and Terms of Use  |  Privacy NSL100523036_LRT100523035 Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States Your privacy is important to us. You can login to your account to update your e-mail subscriptions or you can opt-out of all Oracle Marketing e-mails at any time. Please note that opting-out of Marketing communications does not affect your receipt of important business communications related to your current relationship with Oracle such as Security Updates, Event Registration notices, Account Management and Support/Service communications.