With so many fitness subscriptions on the market, differentiation can come from the subscription experience itself. NEOU Co-founder Nathan Forster thinks the answer is to provide consumers with a range of options — similar to movie streaming services. In lifting a weight off subscribers on signup, for instance, Forster seeks to introduce customers to experiences ranging from boxing to barre.  Read More...

Malls are taking a new approach to leasing: They’re offering modular space with much shorter commitments than traditional leases. Macerich, for instance, is bringing its BrandBox concept to a mall outside of Washington, D.C. that lets brands rent space for six months to a year. Such concepts can enable digitally native brands to take a test run in a brick-and-mortar mall — without a large investment.  Read More...

Keeping Constantly Wooed Consumers Loyal

How to build a base of loyal customers, when the mobile consumer is constantly being plied with new offers and experiences to turn their heads (and draw their spend)? Most retailers agree the key is innovating to stay current with consumers’ wants, which has made the pace of the innovation race quick of late.  Read More...