Our Advisory Board member Colleen Scollans shares the 12Ps of martech Colleen Scollans developed a 12-step process for implementing martech (12Ps of Marketing Technology©) that she uses with her consulting clients.
ClickZ Daily: September 17, 2020 |
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| Happy Thursday! Our esteemed Advisory Board member Colleen Scollans shares the 12Ps of Marketing Technology©, a framework that provides guidance (and guardrails) for one martech project or for a portfolio of projects. It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process. When we’re faced with new circumstances that alter the fabric of how we’ve always operated, agility becomes the determining factor of success. Justin Gray, CEO of LeadMD, details the importance of agility in the current environment and show how to build an agile team. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Colleen Scollans Based on her experience, our Advisory Board member Colleen Scollans developed a 12-step process for implementing martech (12Ps of Marketing Technology©) that she uses with her consulting clients. |
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Digital Marketing Justin Gray Justin Gray, CEO of LeadMD, details the importance of agility in the current environment and show how to build an agile team. Read more |
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| Actionable Analysis Jacqueline Dooley Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digital marketing audits. Read more |
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| Analytics Rupert Hodson Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Read more |
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| Digital Marketing Rives Martin Merkle's Rives Martin details their new findings highlighting the importance of brand authenticity and reputation, product quality, and price. Read more |
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| ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. Read more |
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Content With the growing demand for exceptional digital content, the report is exploring what separates the company that embrace a strategy of visually engaging material from the ones that do not. This report assesses the current state of immersive content and surveyed more than 1000 marketing, PR and design professionals who represented mix of companies - 40% are B2B, 42% are B2C while others were from government and creative agency. Download now |
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| Digital Advertising Web push notifications are the new must have for marketing teams; be it e-commerce, local news, this is a bandwagon that everyone is hopping on. Download now |
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