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MarketingSherpa Insights from October 15 – 26 |
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My Five Greatest Mistakes as A Leader: 30 yrs of painful data that might help you (from the president of MarketingSherpa and founder of MECLABS) | | In this brief video, our CEO looks backward so that he can move forward. McGlaughlin shares some of the mistakes he has made throughout the years as a leader and also the correctives he has in place. | | |
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What are the biggest lessons from your career? | | You can read Flint McGlaughlin’s biggest lessons above. We would love to hear what you have learned as well. Join our discussion in the MarketingSherpa Digital Marketing Group on LinkedIn. | | |
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Don’t Test Marketing Ideas, Test Customer Hypotheses: Lessons from a 197% lift (via MECLABS Institute) | | Sermo, the largest medical social media network, faced a challenge of wildly volatile conversion rates with each send in its email campaign. Multiple ideas had been tested to try to achieve a steady increase in performance. But it wasn't until those ideas were transformed into hypotheses that the problem was able to be diagnosed, and the network achieved a 197% increase in conversion. | | |
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MarTech Chart: Biggest technology innovation challenges | | We asked the MarketingSherpa audience about their biggest technology innovation challenges. Read on to see which challenges loomed the largest, along with advice from your peers about how to overcome these challenges. | | |
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These are the most popular resources from the last 14 days | | Research-based Lead Gen Swipe File: 22 valid marketing experiments to give you ideas for your next A/B test MarketingSherpa B2B Marketing Benchmark Report Email Marketing: Bundle of 6 checklists to optimize your email marketing MarketingSherpa Customer Satisfaction Research Study A Model of your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins Test Planning Scenario Tool Marketing Strategy & Value Proposition Reports Bundle Lead Generation and Inbound Marketing Reports Bundle The MECLABS Competitive Analysis Template Research-based Ecommerce Swipe File: 27 valid marketing experiments to give you ideas for your next A/B test | Coming soon ... | | The MarketingSherpa family (including MarketingExperiments and MECLABS Institute) is increasing its content and research investment. Be on the lookout for these upcoming topics: An in-depth interview with lessons from a YouTube and Instagram influencer The free Test Discovery Library Tool so you can easily build a custom test library for your company The launch of the new MarketingSherpa Podcast A mobile messaging micro-class to help you maximize your response in a mobile-first environment How to be customer-first in mobile-first (if you have examples you would like to share, let us know by replying to this email) How the MECLABS Conversion Sequence Heuristic can be applied to mobile marketing (if you have examples you would like to share, let us know by replying to this email) Plus more mobile marketing topics ... |
| | 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships | | |
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