Endemic esports media outlets are in the midst of a wave of layoffs. As they pivot to new business models, some industry observers are feeling pessimistic about the long-term viability of esports journalism — at least in its current form.
| Endemic esports media outlets are in the midst of a wave of layoffs. As they pivot to new business models, some industry observers are feeling pessimistic about the long-term viability of esports journalism — at least in its current form. Additional coverage: This week’s Digiday+ Future of TV Briefing revisits the connected TV ad industry's risky reliance on the IP address as its de facto identifier. LGBTQ+ owned skincare company Beekman 1802 is using Google ads for product promotion to reduce the cost of acquiring new customers as it focuses on e-commerce sales. The vast majority of agencies are buying ads on at least one social media platform for their clients, according to Digiday+ Research. To target creative types as well as social media influencers and creators, finance company Willa is spending most of its ad budget on social platforms like TikTok and Instagram. Boston-based agency Mediastruction, which handles mid-market B2C and B2B clients, got its start as a traditional media agency but has morphed into a digital attribution specialist. For the third year in a row, tech company Logitech is expanding how it works with creators who are Black, Indigenous and people of color through a continuation of its #Creators4BIPOC program. Other things to know about Join us July 28 at the Digiday Publisher Golf Outing to connect with publishing leaders over a casual round of golf followed by networking functions. Be sure to secure one of the five spots left. Brands are using first-party data to identify and target and acquire previously unknown customers who look and shop like their current customers. Sponsored by Wiland. Even though privacy regulations haven’t become CTV-specific just yet, many CTV marketers are left without clear approaches to uniform measurement and opt-out methods. Sponsored by MNTN. | | |
|
howdy! howdy! howdy! howdy! howdy! |
