‍PLUS: Tennis and Greenland
InsideHook
JUNE 17, 2025

 

Pilates looks gentle, but it torches the muscles that matter. No wonder it's recruiting (and humbling) men everywhere. Here’s why it works — and how to stick with it. Plus: This has been a stellar year for cologne scents.

InsideHook

It’s Never Too Late to Start Pilates. Here’s How.

It’s common for middle-aged male wellness influencers to discuss the things they wish they’d started doing in their 20s, and more than once I’ve seen them nominate Pilates, talking about how its movement patterns tone muscles, ease pain and quiet the mind. Professional athletes have long been singing the exercise’s praises, too.

So, how does a beginner — especially a bearded and burly one — find his rhythm with Pilates? What should he expect from a session? What’s the difference between mat and reformer Pilates? What’s something he absolutely shouldn’t do in his first class? How long will it take to see results? We asked a panel of experts.

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BUGATCHI’s new spring/summer 2025 collection is full of sophisticated, versatile summerwear...Read More

InsideHook

The Best New Colognes of the Year (So Far)

So far in 2025, it's been a strong year for scent obsessives. We’ve seen standout launches from niche houses to luxe stalwarts and even in the mass-market space. Fragrance families run the gamut — from woods to vetivers — but many newer launches lean into warm-weather territory: think citrus, aquatics and florals. (Don’t worry, a winter roundup is coming later in the year.) After testing many new releases, here are eight that should be on your radar. And remember that fragrance is fluid — literally and figuratively — so check back for updates as the year unfolds.

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The Trail Hotel in Bardstown is an upscale ode to whiskey, with five bars, themed rooms and even a distillery concierge
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Here’s what the mysterious “X” most likely means
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InsideHook

Traveling to Antarctica With a Clean Conscience

BY ROBERT ANNIS

When I learned some cruise companies offset the carbon footprint of Antarctica travel, I was intrigued. Many offer the opportunity to help with citizen-science projects and also bring along actual researchers studying climate change’s impact on the landscape and wildlife. That’s why in early March, jet-lagged from more than 24 hours of travel, I climbed aboard the SS Greg Mortimer, named after noted Australian explorer and founder of Aurora Expeditions.

Because no country owns Antarctica, tourism rules are set by an organization called the International Association of Antarctic Tour Operators (IAATO). But not all tour operators abide by these regulations. Each of our rules was meant to keep Antarctica as pristine and wild as possible.

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