| "Believe it or not, our president is often not brand-safe." Articles about Donald Trump may generate a lot of traffic, but publishers are struggling to monetize them. Senior executives are leaving media agencies in the U.K. like Starcom, Havas and OMD in droves, creating a leadership vacuum that won't be resolved until those companies resolve their internal issues. Autoplay video proliferated after Facebook began autoplaying News Feed videos in September 2013. Here are five charts that illustrate the rise and fall of autoplay. "Scale is just a figment of our imagination": Conde Nast's Craig Kostelic talks about de-emphasizing scale and "completely embracing" programmatic on the latest Digiday Podcast. In a Digiday survey of industry leaders, 60 percent of publishers said they are less than satisfied with the quality of their video. Subscribe to Digiday+ to learn what's behind this discontent. On the agenda at the Digiday Marketing Summit: marketing in a platform world. Join us in Nassau in the Bahamas from Dec. 5 - 7 to discuss how brands are taking back control, from rethinking internal structures to figuring out ROI on their digital ad spend. Find out about how to join us. Advertisers need to be able to manage, measure and attribute campaigns on the web, mobile and any other platform used. Get the guide to be ahead in 2018. Sponsored by TUNE. |
|---|
|
|---|
| Ross Benes The Trump bump can be hard to monetize for publishers that sell inventory programmatically. |
|---|
|
|---|
| Seb Joseph The exodus of senior talent from media agencies will worsen before improving. |
|---|
|
|---|
| Sponsored Content Taykey Nearly 90 percent of marketers feel forced to choose between developing quality or scale in a programmatic environment. But how do you achieve both quality and scale without having to compromise one for the other? Get the report. Sponsored by Taykey. |
|---|
|
|---|
| Lucia Moses The internet has become addicted to autoplay video ad revenue, but users, and now the big browsers, are fighting back. |
|---|
|
|---|
| Aditi Sangal “There's a huge opportunity to streamline and create less friction [in transactions].” |
|---|
|
|---|
| Sponsored Content Experticity Consumers' trust is shifting away from key opinion leaders and celebrities who hawk products for cash and towards knowledgeable experts they trust. Join Kevin Knight, the former head of creative and brand strategy for Pinterest and current CMO of Experticity who will discuss the history of how this shift has happened, along with how we can fix it. Sponsored by Experticity. |
|---|
|
|---|
| Sponsored Content Workfront Your agency is in danger. You want to fight back and reclaim the job you love, but with so much on the line, where do you begin? Join us to learn how to take control of your freelance spend, reduce the rounds of reviews and more. Sponsored by Workfront. |
|---|
|
|---|
|
This email was sent to newsletter@newslettercollector.com. If you are no longer interested you can unsubscribe instantly. |
