NOVEMBER 28, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday Nov. 28. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Out, damn bot. Auto retailing takes on Internet fraudsters. Here's how.

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Count ’em. Here are five digital auto-retailing mistakes to avoid.

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Change drives opportunity. What’s driving you?
The automotive industry is changing—fast. Changing technology means innovation. Changing buyers means you need to keep up. Change is breathing new life into your life’s work. Depending on how you look at it, that’s good. Ready to change your perception about change? Start here: http://dealertrack.com/dms

November U.S. light-vehicle sales are marching to another 17 million-plus SAAR. Check out our chart.

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Vital Inventory Strategies Dealers Need to Have Their Marketing Plan Support
Learn the six common buckets of inventory that dealers are most financially motivated to sell (and thus, most need their marketing strategies to focus on).

Kids take the stage to say what kind of cars they want when they get older.

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With so many options for automotive CRM systems and an even greater number of must-have features, finding the best fit for your dealership is no small task. Download your guide for a look at how you can narrow the options and decide which technology option is best for your store.

And now for the latest dealer-oriented broadcast from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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