| Seb Joseph Growing digitization of billboards and the shift in how ads are targeted to them has left the smallest gap seen between outdoor campaigns and online ones. |
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| Suman Bhattacharyya eBay is pitching itself to large non-DTC brands as a friendly “concierge” that facilitates direct relationships with customers. |
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| Sponsored Content Dstillery At the moment, data management platforms (DMPs) are transitioning into their very own third wave. With mass acceptance and proliferation complete, the third wave for DMPs will be defined by data connoisseurship and specialization, and will usher in an unprecedented level of intelligence and sophistication around data. For advertisers, that means a new age of audience creation, exploration and activation. Sponsored by Dstillery. |
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| Shareen Pathak New forecasting from multiple analysts predicts Amazon's advertising platform will overtake the duopoly of Google and Facebook. |
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| Shareen Pathak A rash of anonymous organizations have sprung up over the past year to take aim at various social wrongs, from racism to sexual assault. |
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| Sponsored Content AdColony By 2020, games will account for 72 percent of total global app revenues, or $58.1 billion. If you want a piece of that pie, instead of chasing users away with intrusive ads or neglecting key IAP opportunities, be sure to integrate relevant and engaging ad solutions that boost your IAP. Sponsored by AdColony. |
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| Sponsored Content Airtable It's easier than ever for celebrity athletes to reach an audience of millions, with unprecedented opportunities to tell their stories on their terms through social media and microblogging. But not every athlete is a celebrity. What about those who haven't yet found their audience -- or their voice? The Players' Tribune is a publisher born for this moment. Sponsored by Airtable. |
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